October 23, 2025 -- The Seven Network and Westpac DataX have today unveiled a new data partnership, uniting two of Australia’s most trusted brands to deliver unmatched precision, performance and proof for advertisers.
Brands will be able to directly link advertising exposure on 7plus to real-world sales outcomes, via 7REDiQ, connecting media investments to results at the point of sale, whether that be instore or online, across more than 50 product and service categories.
The exclusive collaboration combines Seven’s first-party data ecosystem, built around 15.2 million registered 7plus users, with Westpac DataX’s intelligence drawn from more than 12 million Australian customers.
Seven’s National Digital Sales Director, Jordan King, said: “This great partnership will not only deliver unparalleled insights into consumer purchase behaviours, but will incorporate transparency and effectiveness to prove and improve the impact of brand campaigns.
“The partnership between Seven and Westpac DataX enables privacy-compliant data matching, audience segmentation and campaign attribution at a scale and accuracy not seen before in the Australian market.”
Seven’s Director, Data and Growth, Andrew Brain, said: “Financial data is a key focus for 7REDiQ, driving continuous innovation and improvement in how we measure impact and deliver real business outcomes.
“As new partners join, 7REDiQ creates even greater value and performance for advertisers with Seven, exclusively across the entire video streaming category.”
7REDiQ is one of the most valuable first-party data assets in the Australian media landscape and continues to lead the way when it comes to transparent and open datadriven advertising. It is built on a verified, consented identity graph of more than 15 million registered 7plus users.
At a glance
- Company
- The Seven Network and Westpac DataX
- Announcement
- Partnership
- Location
- Australia
Key figures
- Product and service categories
- more than 50
- Registered 7plus users cited for Seven’s data ecosystem
- 15.2 million
- Australian customers represented in Westpac DataX intelligence
- more than 12 million
- New registered 7plus users in FY25
- 1.4 million
- 7plus minutes viewed in FY25
- 26 billion minutes
People
- Jordan KingSeven’s National Digital Sales Director
- Andrew BrainSeven’s Director, Data and Growth
Products and programs
Mr Brain said: “7REDiQ transforms our identity-led ecosystem into visualised, segmentable and targetable audiences, enabling agencies and brands to unlock three core functions - audience insight, activation and measurement.”
7plus is the fastest growing commercial free streaming platform in the country, with 1.4 million new registered users in FY25. 7plus delivered a record 26 billion minutes viewed (up 41% year-on-year) in FY25, including 15 billion live minutes (up 62%) and 11 billion VOD minutes (up 21%).
For more information, please contact:
Kaycie Bradford
Communications Director, Corporate
M: 0400 002 664
E: [email protected]
About the Seven Network
The Seven Network is part of Seven West Media (ASX: SWM), one of Australia’s most prominent media companies, with a market-leading presence across broadcast television, publishing and digital. The Seven Network alone reaches 17.5 million people a month.
Seven West Media owns some of Australia’s most renowned media businesses and platforms, including the Seven Network and its affiliate channels 7two, 7mate, 7flix and 7Bravo; 7plus; 7NEWS.com.au; The West Australian; The Sunday Times; PerthNow; The Nightly; and Streamer.
The Seven Network is home to Australia’s most loved news, sport and entertainment programming, including 7NEWS, 7NEWS Spotlight, Sunrise, The Morning Show, The Voice, Home and Away, Australian Idol, My Kitchen Rules, Farmer Wants A Wife, The Chase Australia, Better Homes and Gardens, The 1% Club, The Front Bar and the TV WEEK Logie Awards. The Seven Network is also the broadcast partner of the AFL, Cricket Australia, Supercars and the Glasgow 2026 Commonwealth Games.
About Westpac DataX
Westpac DataX is Westpac’s data analytics business using de-identified data sourced from across the bank’s operations. If you would like more insights on your sector or business from this and other Westpac data please visit Westpac DataX or contact the team.
If you detect any issues, problems, or errors in this press release content, kindly contact [email protected] to notify us (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). We will respond and rectify the situation in the next 8 hours.
In brief
The Seven Network and Westpac DataX have formed a data partnership intended to help advertisers connect exposure to ads on 7plus with sales outcomes in stores and online. The companies say the collaboration will use Seven’s first-party data and Westpac DataX’s data intelligence to support audience segmentation, campaign attribution and measurement across more than 50 product and service categories. The arrangement operates through 7REDiQ and is described as privacy-compliant. Seven said the partnership will help advertisers assess campaign impact and understand consumer purchase behavior. The release also cites the scale of 7plus, including its registered user base and FY25 viewing figures, as context for the data offering. Seven executives Jordan King and Andrew Brain commented on the partnership and the role of 7REDiQ.
Key takeaways
- The partnership links 7plus ad exposure with sales outcomes in stores and online through 7REDiQ.
- The companies say the offering supports audience segmentation, attribution and measurement across more than 50 categories.
- Seven says 7REDiQ uses its identity ecosystem alongside Westpac DataX intelligence, with privacy-compliant data matching.
- The release reports 7plus had 1.4 million new registered users in FY25 and 26 billion minutes viewed that year.
