Questions around this news
What is Hello Kitty Merch Match?
Hello Kitty Merch Match is a 3D puzzle game centered on Sanrio character merchandise. Players tap groups of three matching items to remove them from the board and clear stages. The release says the game includes more than 1,000 collectible items, ranging from nostalgic merchandise to newer goods.
Where is Hello Kitty Merch Match available?
The release says the game launched across 144 countries and regions on September 29, 2025. It describes the launch as global, but does not list the individual countries or regions or specify which platforms or app stores carry the game.
How does a match-three puzzle game work?
In a match-three puzzle game, players identify a set of matching items and remove them from a board, often to complete a level objective. The specific matching rule and controls vary by game. In Hello Kitty Merch Match, the stated task is to tap three matching merchandise items to clear a stage.
What does a 3D game mean?
A 3D game presents objects and spaces with depth, rather than showing everything as flat artwork. This can affect how items look or how players view a scene, though it does not necessarily mean players move freely through a three-dimensional world. The release identifies Hello Kitty Merch Match as a 3D puzzle game.
October 6, 2025 -- Applibot, Inc. (Headquarters: Shibuya, Tokyo; President: Koki Ukita), a consolidated subsidiary of CyberAgent Inc. (Headquarters: Shibuya, Tokyo; President: Susumu Fujita), announced the official global launch of “Hello Kitty Merch Match” today, Monday, September 29, 2025. The game is now available in 144 countries and regions worldwide.
Hello Kitty Merch Match is a 3D puzzle game, offering simple, accessible gameplay where players find and tap on three matching Sanrio character merchandise items to clear the stages. The game features over 1,000 different Sanrio character items that players of all ages can enjoy collecting while exploring an extensive virtual collection that includes everything from nostalgic collectibles to the latest releases.
© '25 SANRIO CO., LTD. APPR. NO. G660083
■ About Hello Kitty Merch Match
“Hello Kitty Merch Match” is a 3D puzzle game featuring over 1,000 pieces of Sanrio character merchandise. With simple rules—just tap three matching items to clear them from the board—the game offers an easy, enjoyable experience for all ages. Players can collect everything from nostalgic merch to the latest goods, appealing to a wide audience across generations. The game officially launched in 144 countries and regions on September 29, 2025.
If you detect any issues, problems, or errors in this press release content, kindly contact [email protected] to notify us (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). We will respond and rectify the situation in the next 8 hours.
At a glance
- Company
- Applibot, Inc.
- Announcement
- Product
- Location
- Shibuya, Tokyo
Key figures
- Countries and regions of availability
- 144
- Sanrio character merchandise items
- over 1,000
People
- Koki UkitaPresident of Applibot, Inc.
- Susumu FujitaPresident of CyberAgent Inc.
