RECO Collective 2025: Celebrating six SME brands leading the charge in circular products

Bangkok, March 17, 2025 -- Indorama Ventures Public Company Limited, a global sustainable chemical company, is proud to announce the successful conclusion of the RECO Collective 2025, culminating in an exhilarating Final Show event at Gaysorn Urban Resort in Bangkok. The event celebrated six standout SME brands that have integrated circular economy principles into commercially viable products, underscoring their role in shaping a more sustainable future.

The RECO Collective 2025 Final Show highlighted innovative products developed during the program’s five-month creative journey. The event showcased exceptional SME brands that merged sustainability seamlessly with commercial appeal, including:

• Mobella – This Thai-inspired brand introduced the ‘ZERO’ collection, redefining zero-waste furniture with 100% rPET (recycled PET) materials and combining traditional Thai craftsmanship with modern sustainability.
• Anew.Craft.Studio – By blending traditional teak wood craftsmanship with modern aesthetics, this brand uses the Shou Sugi Ban technique to create custom-designed, durable furniture with minimal waste.
• Daybreak – Offering lightweight outdoor lifestyle sneakers crafted from natural hemp fiber, this brand reduces its environmental footprint while blending trail heritage with modern versatility.
• Endless Holiday – The ‘Very Endless Holiday’ collection sets a new ethical benchmark in sustainable fashion, seamlessly integrating signature prints, bold colors, and innovative materials.
• tISI – This brand's ‘VANCANS’ collection integrates rPET fabrics with local weaving traditions, ensuring sustainability is both stylish and functional.
• KH EDITIONS – The ‘SIAM ISLAND’ brand collection merges handcrafted and industrial techniques to create an experimental art-fashion fusion inspired by Thailand’s coastal landscapes.

The RECO Collective 2025 initiative is dedicated to turning sustainability into a business advantage. By providing emerging brands with resources, mentorship, and industry connections, the program empowers fashion, lifestyle, and home décor companies to incorporate recycled materials, particularly rPET fibers derived from PET bottles. This initiative demonstrates the power of circular design, blending sustainability with profitability, and positioning SMEs as leaders in the transition towards more sustainable production and consumption models.

Mrs. Aradhana Lohia Sharma, Vice President at Indorama Ventures, said, "The RECO Collective is not just a showcase—it’s a platform for action. By raising awareness of the power of recycling and transformation, we are turning ambition into reality. Our mission is to empower local SMEs to incorporate recycled materials into their products, helping them scale their businesses while embedding sustainability into their growth strategies."

The Incubation Lab is a key component of the RECO Collective as a two-day intensive training and mentorship program that provided participating SMEs with valuable business insights and case studies from industry experts. As official partners of RECO Collective, Jaspal Group and Ecotopia led sessions on retail expansion strategies; Thai Taffeta shared expertise on sustainable material sourcing; Dapper offered insights on e-commerce strategies; and Gaysorn Amarin guided brands on luxury brand positioning.

The RECO Collective 2025 is driving a transformative shift in the business landscape—one where circularity is no longer an alternative but the standard. Through strategic mentorship, retail partnerships, and a focus on business-driven sustainability, Indorama Ventures is fostering the next generation of eco-conscious entrepreneurs and advancing the development of a sustainable PET and polyester supply chain for the long term.

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