At a glance
- Company
- FUJIFILM Corporation
- Announcement
- Expansion
- Location
- Abu Dhabi, the United Arab Emirates
Key figures
- People who have used NURA services
- more than 80,000
- Approximate time to complete NURA checks and receive results
- about 120 minutes
- NURA centers in India
- five
- NURA centers in Mongolia
- two
- NURA centers in Vietnam
- one
Products and programs
Contributing to early detection of cancer and lifestyle diseases by incorporating Fujifilm’s expertise in managing health screening center
TOKYO, February 3, 2025 -- FUJIFILM Corporation announces the opening of the “PURA” health screening center in Abu Dhabi, the United Arab Emirates (UAE). The PURA center will be managed and operated by Pure Health, a key operator of public medical institutions and medical insurance in the UAE. As a public healthcare facility, PURA will offer cancer screening and lifestyle diseases testing services to UAE residents. Drawing from Fujifilm’s expertise in managing NURA health screening centers that leverage AI technology, PURA will utilize Fujifilm’s medical devices and medical IT systems. In addition to these services, PURA will offer a holistic approach to health by integrating mental health and nutrition support into its comprehensive healthcare offerings.

The entrance of PURA

CT at PURA
About “PURA” health screening center operated by Pure Health

About “NURA” health screening center operated by Fujifilm
In 2021, Fujifilm opened its first NURA health screening center in Bengaluru, India and started its health screening service business in emerging countries. Since then, Fujifilm has expanded the number of NURA centers, and currently has five centers in India, two in Mongolia, and one in Vietnam. NURA is equipped with Fujifilm's medical devices including CT scan and mammography system, as well as medical IT system based on AI technology designed to support doctors conduct screening and tests for cancer and lifestyle diseases. The service has been well received by users, with more than 80,000 people already using the service, thanks to the convenience of being able to complete all checks and receive feedback on the results in just about 120 minutes. Another point that has been highly acclaimed is that users are able to hear the results from a doctor while viewing the actual diagnostic images.
Fujifilm will continue to expand the number of health screening centers which uses Fujifilm’s medical devices and medical IT system based on AI technology that are designed to support doctors, and provide high-quality services to an increasing number of people, thereby contributing to advancement of global health.
Contact
Media Contact
FUJIFILM Holdings Corporation
Coprorate Communications Division,
Public Relations Group
+81-3-6271-2000
Other Contact
FUJIFILM Corporation
Medical Systems Business Division
E-mail:[email protected]
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In brief
FUJIFILM Corporation says the PURA health screening center has opened in Abu Dhabi, United Arab Emirates. Pure Health will manage and operate the facility, which is described as a public healthcare center offering cancer screening and tests for lifestyle diseases to UAE residents. Fujifilm says PURA will use its medical equipment and medical IT systems, drawing on the company’s experience operating NURA screening centers that use AI technology to support doctors. PURA will also include mental health and nutrition support in its services. The release describes Fujifilm’s existing NURA network in India, Mongolia and Vietnam, and says more than 80,000 people have used its services. Fujifilm says it plans to continue expanding its screening center network.
Key takeaways
- PURA has opened in Abu Dhabi and will be managed and operated by Pure Health.
- The public healthcare center will offer cancer screening and lifestyle disease testing to UAE residents.
- Fujifilm says PURA will use its medical devices and medical IT systems, with mental health and nutrition support included.
- The release says more than 80,000 people have used Fujifilm’s NURA screening services.
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