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Now TV Signs Broadcast Agreement to Air NBA Games in Hong Kong for Three Seasons

  • 2 min read
  • HKT

At a glance

Company
HKT Limited
Announcement
Partnership
Location
Hong Kong

Key figures

Agreement duration
three-year
Live games each season
more than 300
Seasons covered
2023-24 NBA season through the 2025-26 NBA season

People

  • Bruce LamChief Executive Officer, Consumer at HKT

Products and programs

  • Now TV
  • Now E
  • Now Sports
  • NBA TV

HONG KONG, November 21, 2023 -- Now TV today announced a three-year broadcast agreement with NBA Hong Kong to air games from the world-renowned North American basketball league to fans in Hong Kong on Now TV and Now E. 

Beginning with the 2023-24 NBA season and running through the 2025-26 NBA season, Now TV will present basketball lovers with more than 300 live games each season, including regular-season games, NBA All-Star, the Playoffs, and the highly anticipated NBA Finals, on Now Sports (Channel 641) in Cantonese and English, and on NBA TV (Channel 642) in English. Select games will be available on Now TV’s video-on-demand service for subscribers to relive exhilarating games anywhere anytime

On top of can’t-miss live games, fans will also be able to keep up to date with top highlights and replays, fantasy insights, features, interviews, events, and press conferences on NBA TV, the league’s 24/7 dedicated English-language channel.

Bruce Lam, Chief Executive Officer, Consumer at HKT, said, “We are excited to bring the NBA, one of the world’s most popular professional sports leagues, back to Now TV. The addition of the program further cements our position as the home of sports, demonstrating our commitment to bringing world-class sports events to the Hong Kong audience. This broadcast partnership allows us to leverage our expertise in sports broadcasting, delivering an unforgettable experience to fans in Hong Kong.”

Now TV’s OTT platform, Now E, offersflexible subscription options tailored to meet the needs of NBA fans who are always on the go. With options ranging from day passes to annual passes, Now E ensures that fans can enjoy live and on-demand NBA action at their convenience. 

Will the Denver Nuggets continue their winning streak and capture the championship in the 2023-24 season? It’s game time.

About HKT
HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong. As the city’s true 5G provider, HKT connects businesses and people locally and globally. Our end-to-end enterprise solutions make us a market-leading digital transformation partner of choice for businesses; whereas our comprehensive connectivity and smart living offerings enrich people’s lives and cater for their diverse needs for work, entertainment, education, well-being, and even a sustainable low-carbon lifestyle. Together with our digital ventures which support digital economy development and help connect Hong Kong to the world as an international financial centre, HKT endeavours to contribute to smart city development and help our community tech forward. 

For more information, please visit www.hkt.com.
LinkedIn: linkedin.com/company/hkt

For media enquiries, please contact:

HKT
Group Communications

Nicole Lo
Tel: +852 2883 8747
Email: [email protected]

Stella Tsang
Tel: +852 2883 8747
Email: [email protected]

Issued by HKT Limited.
HKT Limited is a company incorporated in the Cayman Islands with limited liability.

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In brief

HKT Limited says Now TV has reached a three-year broadcast agreement with NBA Hong Kong covering the 2023-24 through 2025-26 seasons. The service plans to show more than 300 live games per season, including regular-season matchups, the All-Star event, playoffs and Finals. Coverage will be offered through Now Sports in Cantonese and English, and NBA TV in English, on Now TV. Some games will also be available on demand. The company says NBA TV will carry highlights, replays, interviews, features, events and press conferences. HKT also notes that its Now E streaming platform offers subscription choices from day passes to annual passes, with live and on-demand NBA programming.

Key takeaways

  • Now TV and NBA Hong Kong agreed to a three-season broadcast arrangement.
  • The service expects to carry more than 300 live games per season.
  • Coverage includes regular-season games, All-Star, playoffs and the NBA Finals.
  • Now E subscribers can choose options ranging from day passes to annual passes.

Earlier from HKT

  1. HKT participates in e-HKD Pilot Programme with healthcare, travel, education and e-commerce merchants
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