“From Saga with Love” is now the #1 title on Viu Malaysia
KUALA LUMPUR, November 14, 2023 -- Photo Caption: airasia Superapp featured in “From Saga with Love” by Viu
Catch a glimpse of airasia MOVE (formerly known as airasia Superapp) in the latest Viu Original series “From Saga with Love”, as the travel platform teams up with Viu, the leading pan-regional OTT video streaming service, to enhance its brand visibility and engagement within the entertainment realm.
airasia Superapp and AirAsia X will be featured prominently via branding and product placements in the new rom-com series, which will be made available to over 65.5 million local and international monthly active users in 16 different markets.
The partnership is part of airasia Superapp’s latest efforts to enhance its brand visibility and engagement as a travel superapp. Other initiatives include its community platform airasia Chat, digital radio station RedRadio, gaming hub RedGames, and Vtuber platform Project Kavvaii.
At a glance
- Company
- airasia Superapp
- Announcement
- Partnership
- Location
- Kuala Lumpur
Key figures
- Monthly active users
- 65.5 million
- Markets
- 16
People
- Siti Khadijah HalimCast member
- Sophia AlbarakbahCast member
- Fimie DonCast member
- Ikmal AmryCast member
Products and programs
From Saga With Love tells the story of Karma (short for Karmila), an aspiring social media influencer who bluffs her way into becoming an interpreter for A-list actress Bianca Rozario during her trip to Saga, Japan. Determined to make the most of this opportunity, Karma must use every means necessary to avoid having her deception exposed, while simultaneously undertaking a secret task assigned by Bianca’s controlling mother, Kathy, to unravel the mysteries of Bianca’s love life. With the inclusion of Bianca’s affable videographer, Bob, and taciturn Malaysian-in-Japan, Sham, what results is a hilarious merry-go-round of problems, solutions and romantic complications. This series stars Siti Khadijah Halim, Sophia Albarakbah, Fimie Don and Ikmal Amry. Catch the latest episodes here on Viu. Or, viewers can also watch this on the Sensasi channel on Unifi TV.
Stay updated with everything from the airasia Superapp by following @airasiasuperapp on Instagram, Threads & TikTok or @airasia on Twitter for the latest updates.
For a seamless and enhanced experience, download your airasia Superapp (to be renamed to airasia MOVE soon) from the Apple App Store, Google Play Store, or Huawei AppGallery.
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In brief
airasia Superapp says it has partnered with Viu on brand placements in the Viu Original romantic comedy “From Saga with Love.” The series will feature airasia Superapp and AirAsia X branding and products, and is scheduled to be available to an audience the release describes as 65.5 million monthly active users across 16 markets. The initiative is part of the travel platform’s efforts to raise its visibility and engagement in entertainment. The release also mentions other airasia Superapp initiatives, including airasia Chat, RedRadio, RedGames and Project Kavvaii. The series follows aspiring influencer Karma as she works as an interpreter for actress Bianca Rozario in Japan. Its cast includes Siti Khadijah Halim, Sophia Albarakbah, Fimie Don and Ikmal Amry.
Key takeaways
- airasia Superapp and AirAsia X will appear through branding and product placements in Viu’s “From Saga with Love.”
- The series is set to reach 65.5 million monthly active users in 16 markets, according to the release.
- The collaboration supports airasia Superapp’s efforts to build brand visibility and engagement in entertainment.
Earlier from airasia Superapp
- More travel deals for the upcoming holidays with the Super Sale, this time with a melodic twist feat. Airliftz!
- airasia Superapp wins Asia’s Best Travel Booking App at World Travel Tech Awards 2023
- airasia Superapp extends partnership with foodpanda to Thailand
- airasia ride enhances first and last mile services with daily savings for KTM passengers
- airasia Superapp celebrates inaugural win as Asia's Leading Online Travel Agency 2023
