Questions around this news
What is MOTOROiD2?
MOTOROiD2 is a Yamaha Motor concept motorcycle that was presented publicly in 2023. It develops an earlier concept first shown in 2017 and explores a more interactive relationship between rider and machine. Its design uses a semi-transparent exterior, while the chassis communicates through light, touch, and movement.
What does the Red Dot Award: Design Concept recognize?
The Red Dot Award: Design Concept honors design concepts selected by the award program. The release describes the awards as widely recognized internationally and says they are organized by Germany’s Design Zentrum Nordrhein Westfalen. MOTOROiD2 received the 2025 award in this category, according to Yamaha Motor.
How does haptic technology communicate with a user?
Haptic technology uses touch-based sensations to convey information or feedback. It may use vibration, pressure, movement, or other tactile cues, allowing a user to receive signals through the sense of touch rather than relying only on sound or visual displays.
What is a concept model?
A concept model is a design or prototype created to explore an idea, demonstrate a possible direction, or test how a product might look and function. It can communicate design possibilities without necessarily representing a product intended for mass production.
IWATA, June 25, 2025 -- Yamaha Motor Co., Ltd. (Tokyo: 7272) announced that its MOTOROiD2 concept model has won the globally-prestigious Red Dot Award: Design Concept 2025. This marks the fifth time Yamaha Motor has won the Design Concept category, following &Y01 (Andy 01) in 2017(co-created with Yamaha Corporation), the original MOTOROiD in 2018, and the YNF-01 in 2019, the "e-plegona" in 2024 (co-created with Yamaha Corporation), making it the Company's first win in the category in six years.
Premiering to the public in 2023, the award-winning MOTOROiD2 is an evolution of the first MOTOROiD concept model, which was unveiled in 2017 and sought to explore a new relationship between people and their machines. MOTOROiD2 was conceptualized to be a "lifetime companion" and aims to generate two-way responses between it and its owner, thus the design evolved in a more organic and emotional direction.
Using an organic, semi-transparent exterior gives the MOTOROiD2 a friendly, lifelike appearance. Also, the entire chassis functions as an interface, expressing the bike's "emotions" through light, touch, and movement. Additionally, the "LEAF" haptic device in the center of the chassis enables non-verbal communication with the user through one's sense of touch and sight. These features deepen the rider's sensory connection with the bike, achieving a futuristic, mutually responding design that sets it apart from conventional motorcycles.
The Red Dot Design Awards, organized by Germany's Design Zentrum Nordrhein Westfalen, are widely recognized as one of the most prestigious design awards in the world.
MOTOROiD2
・Yamaha Motor Design Award website
https://global.yamaha-motor.com/design_technology/design/awards/
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At a glance
- Company
- Yamaha Motor Co., Ltd.
- Ticker
- Tokyo: 7272
- Announcement
- Award
- Location
- Iwata
Key figures
- Design Concept category wins
- fifth time
- First win in the category since
- six years
- Award year
- 2025
- MOTOROiD2 public debut
- 2023
Products and programs
Earlier from Yamaha Motor Co., Ltd.
- Yamaha Motor Makes First International Delivery of CELL HANDLER 2 to U.S. Research Institute - Set for use in cutting-edge cancer research at Fred Hutch Cancer Center -
- NMAX 125 Tech MAX Wins Red Dot Award -Yamaha Motor's record of Red Dot wins since 2012 extended to 14 years-
- Yamaha Motor to Continue Technical Partnership with Lola into Next Era of Formula E- Continuing the challenge to develop cutting-edge electric technologies at the standards expected of the world's premier all-electric racing series -
- Yamaha Motor Acquires Telwater, the Leading Australian Boat Manufacturer - Expanding sales networks and strengthening the foundations of the marine business -
- Yamaha Motor to Introduce New Next-Generation HARMO Boat Control System to Japanese Market - Integration with Helm Master(R) EX not only enhances maneuverability and convenience but also broadens compatibility with a wider range of vessels -
