JD.com to Launch 618 Grand Promotion on May 31 with Daily Coupons Valued Over RMB 1,000 and Seamless Online-Offline Integration

May 20, 2025 -- On May 15, JD.com announced that its flagship mid-year shopping festival and anniversary, the JD 618 Grand Promotion, will officially kick off on May 31. This year’s campaign will offer daily coupons valued over RMB 1,000 per user, including exclusive PLUS member discounts, and a wide range of category-specific coupons.

Throughout the campaign, JD.com will host a series of themed days such as 10 Billion-Yuan Discount Day, Super Saver Day, Livestreaming Super Day, and PLUS Member Day, each featuring tailored deals and exclusive product offerings.

JD.com’s European retail brand, ochama, will also roll out exclusive 618 promotions across 24 countries, enhancing the festival’s global reach.

JD Food Delivery Hits 20 Million Daily Orders, Launches Monthly “Super Takeout Day”

JD Food Delivery, which launched just 75 days ago, has surpassed 20 million daily orders. Building on this momentum, JD.com is introducing JD Super Takeout Day on the 18th of each month, featuring signature offers such as coffee and bubble tea for just RMB 1.68.

The service has also recently introduced the electronic JD Meal Card, a prepaid offering for personal use or to give as a gift. The card is fully stackable with platform-wide discounts and comes with additional perks during the 618 campaign.

Online-Offline Synergy: JD MALL Expands with Four New Stores; First 7FRESH Gourmet MALL to Debut

JD.com is committed to delivering high-quality, reliable, and trustworthy products—not just online but also through its extensive offline presence. During this year’s 618 Grand Promotion, participants will include tens of thousands of JD-operated and JD-partnered physical stores, as well as millions of connected retail outlets across China.

JD MALL, JD.com’s flagship experiential retail format, is rapidly scaling across China. Four new locations—two in Beijing, one in Shenzhen, and one in Wuhan—will open during 618. JD MALL now operates in over 10 major cities and aims to expand to 27 stores nationwide by the end of 2025. With more than 200,000 SKUs covering home appliances, electronics, furniture, and lifestyle categories, JD MALL has served more than 4.5 million visitors to date.

JD MALL illustration

Beyond JD MALL, the company’s broader offline network—including 18 JD Outlet stores, 2,200+ JD Auto service stores, over 150,000 connected pharmacies, and nationwide 7FRESH supermarkets—will also offer curated 618 deals and a seamless shopping experience.

7FRESH Gourmet MALL, JD.com’s first large-scale food destination, will mark its debut in Harbin next month, opening on June 18 and offering both dine-in and delivery options under one roof.

Star-Studded 618 Galas

To celebrate the 618 festival, JD.com will host two large-scale gala events. The JD 618 Summer Music Festival will take place at Beijing Workers’ Stadium on May 31, with over 30,000 complimentary tickets offered to customers. On June 17, JD will co-host the JD 618 Fun Night in partnership with Hunan TV.

The company also named Zhang Yixing (Lay Zhang) as its Style Ambassador and JD 618 Surprise Celebrity Ambassador, adding further star power to the campaign.

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