AirAsia champions homegrown brand in first-of-its-kind collaboration with Hausboom

Win unlimited free flights for a year through the nationwide ‘Sip & Win’ contest

KUALA LUMPUR, May 5, 2025 -- AirAsia has teamed up with local sparkling juice brand, Hausboom, in a first-of-its-kind collaboration where a local airline has co-created a beverage series inspired by its flight destinations. The collaboration brings together two homegrown names to celebrate local pride and a shared passion for connecting people.

Photo Caption: [From left] : Nur Hanees Nabilah Bt Mohd Kamaruddin, Assistant Director of the Sekretariat VM2026, Norshamshida Abdul Rahman, Senior Deputy Director of the Advertising & Digital Division at Tourism Malaysia; Amanda Woo, Group Head of Commercial at AirAsia; Dato’ Captain Fareh Mazputra, CEO of AirAsia Malaysia and Azri Zahier Azmi, Chief Executive Officer of Hausboom together with AirAsia’s stakeholder at the launch of the AirAsia & Hausboom pop-up at Lot 10, Kuala Lumpur today.

Running until December 2025, the collaboration introduces nine limited-edition Hausboom bottles, each featuring a flavour inspired by a different AirAsia destination. From Strawberry for Seoul to Roti Bakar for Kuala Lumpur, the series is a playful nod to the diversity of AirAsia’s network and the wanderlust of Malaysian consumers. Other destinations include Almaty, Phu Quoc, Sihanoukville, Xi’an, Nairobi, Melbourne and Amritsar. 

The destination themed bottles will be available at over 6,800 retail locations including 7-Eleven, KK Mart nationwide; CKS Retail, Bataras Hypermarket & Superstore and Servay Supermarket in Sabah; as well as SEN SEN Department Store and Everwin in Kuching. Each bottle features a unique QR code for entry into the ‘Sip & Win’ contest, with monthly prizes including unlimited free flights and exclusive rewards from AirAsia’s travel and lifestyle ecosystem spanning SNAP, Hotels, RIDE, Ikhlas and more.

Liyana Mahizzan, AirAsia Malaysia Head of Commercial said: “As a proudly Malaysian airline, we are committed to building strong, homegrown partnerships that resonate with the communities we serve. Our collaboration with Hausboom aligns perfectly with our mission to champion local innovation and to engage with the growing lifestyle consumer segment, particularly among the 21–35 age group, which makes up more than 42% of our customer base.

“Through this campaign, we are not only connecting with new audiences through bold, familiar flavours, but also giving back to our loyal guests with a chance to win unlimited flights for a year, along with exclusive prizes from SNAP, Hotels, RIDE, Ikhlas and more. This is part of our broader strategy to deepen our emotional connection with consumers, unlock value across new market segments, and reinforce AirAsia’s role as more than just an airline, but a lifestyle brand that empowers Malaysian entrepreneurs and communities.

“We remain committed to inspiring our guests to venture beyond conventional boundaries and explore new destinations. As the airline with the most extensive network in ASEAN, our goal is to enhance their travel experiences through unique and enriching journeys, while cultivating a deeper spirit of adventure throughout the region.”

Azri Zahier Azmi, Chief Executive Officer, Hausboom said: “As the fastest-growing beverage brand in Southeast Asia, Hausboom has always been about pushing boundaries and staying ahead of trends. In today’s fast-changing market, agility is key, and this collaboration with AirAsia is a perfect example of how we are adapting in bold, creative ways. We have laid a strong foundation by anchoring our brand around three core lifestyle pillars: Hausboom Music, Hausboom Style and Hausboom Extreme, each connecting with diverse communities while staying true to our core audience. We are thrilled to be part of a campaign that not only showcases our best-selling drinks but also inspires our customers to dream bigger, travel further, and celebrate our local roots with pride.”

In celebration of the collaboration, everyone is invited to a full-day event on 4 May 2025 (10AM – 10PM) at Lot 10, Kuala Lumpur, where both brands will bring the collaboration to life with an exclusive airline-themed sky lounge and indulge in mocktails crafted from destination bottles. A sensory journey like no other awaits, don't miss out on this unique experience. The event will include games, giveaways, interactive booths, live performances and more, giving attendees a flavour of both travel and fun, right in the heart of the city.

For more information on the campaign and contest mechanics, follow @flyairasia and @hausboom on social media.

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