At a glance
- Company
- JD.com
- Announcement
- Event
Key figures
- Newly released products
- 1 billion
- Daily subsidies
- RMB 60
- Customer services
- Over 100
- Physical stores working with JD NOW
- Over 600,000
- Fastest stated delivery time
- nine minutes
- Countries with ochama doorstep delivery
- 24
Products and programs
October 11, 2024 -- JD.com has announced the official launch of its 2024 Singles Day Grand Promotion, set to begin at 8:00 P.M. on October 14. This year’s event will offer consumers an unmatched shopping experience with unbeatable deals, a vast selection of 1 billion newly released products, and enhanced customer services.
Building on the success of JD’s mid-year JD618 Grand Promotion, the events centers around the theme of “Affordability and Quality.” Shoppers can expect significant price reductions on popular brand, cross-store coupons, and daily subsidies of RMB 60, making high-quality products more accessible at unbeatable prices.
Running from October 14 to November 11, the promotion will feature daily product launches for JD.com’s more than 600 million users. Highlights include flagship releases of the latest smartphones and generous trade-in incentives to encourage device upgrades.
To meet the diverse needs of its customers, the event will include special promotional events, such as Super Days, featuring flash sales with prices starting as low as RMB 1, free delivery on orders over RMB 9.9, and exclusive discounts for JD PLUS members. Livestream shopping events will also provide unique opportunities to discover and purchase products in real-time.
Over 100 industry-leading customer services will be available during the promotion to enhance the shopping experience. Notable services include the “one order for three tries” feature in the apparel category, which allows customers to order three items in different sizes or colors, keep the best fit, and return the others for free. In the home appliances category, JD is expanding its one-stop trade-in service nationwide. The enhanced service will now cover delivery, installation, dismantling, and recycling for a broader range of products, including TVs, refrigerators, lighting, toilets, and more.
In addition to JD’s signature same-day or next-day delivery service, the JD NOW on-demand retail service has partnered with over 600,000 physical stores across China to provide instant delivery, with delivery times as fast as nine minutes.
JD’s cross-border Global Sales service will also extend the Singles Day offers to customers in Singapore, the US, Japan, and other countries, providing diverse shipping options by air or sea to meet the needs of international shoppers. In Europe, JD’s omnichannel retail brand, ochama, will also join the Singles Day sale, offering doorstep delivery in 24 European countries.
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In brief
JD.com says its 2024 Singles Day promotion will run from October 14 through November 11, starting at 8:00 P.M. on the first day. The company says the event will feature more than 1 billion newly released products, discounts, coupons and daily RMB 60 subsidies. Its offerings include product launches, trade-in incentives, livestream shopping and promotions for JD PLUS members. JD also plans to provide more than 100 customer services, including apparel try-ons with free returns and expanded appliance trade-in support. The company says its JD NOW service works with more than 600,000 physical stores in China for on-demand delivery, while its Global Sales service will reach customers in several overseas markets. European shoppers can also access the sale through ochama, which plans doorstep delivery in 24 countries.
Key takeaways
- The promotion is scheduled to run from October 14 to November 11.
- JD.com says the sale will feature more than 1 billion new products and daily RMB 60 subsidies.
- The company plans expanded appliance trade-ins and more than 100 customer services.
- JD NOW, Global Sales and ochama will extend delivery and shopping options in China and overseas.
Earlier from JD.com
- JD.com Included on Forbes World’s Best Employers List for Eighth Consecutive Year
- Leveraging AI to Drive Innovation, Reduce Costs, and Create Jobs: Insights from JD.com’s Chief Economist
- JD.com Launches 2024 Agricultural Specialties Festival, Strengthening Commitment to Farm-to-Table Excellence
- Moody’s Upgrades JD.com to A3 Rating, Citing Resilient E-commerce Business Model Operations and Supply Chain Capabilities
- Balenciaga’s Flagship Store Debuts on JD.com
