April 13, 2026 -- The GPT Group (‘GPT’) now seamlessly delivers digital gift cards to customers nation-wide, partnering with Mastercard, Google Pay and Apple Pay to create the Australian-first transaction-ready digital gift card solution across its portfolio of shopping centres.
GPT is the first retail landlord to go live with transaction-ready digital gift cards, removing the standard 48-hour period waiting for funds to clear, as well as to provide all shopping centre gift cards within a single app.
The gift cards are redeemable across all retail stores in GPT’s owned and managed assets, and live in virtual wallets to ensure purchased vouchers cannot be lost as with physical gift cards.
Melissa Prpic, Head of Digital & Marketing, Retail at GPT says: “We are delighted to have pioneered the first transaction ready digital gift card solution in Australian shopping centres, to provide our customers with better and safer gift options this Christmas. This new initiative offers unparalleled convenience and enhances the customer experience, while allowing our Guest Services teams to better service customers in other ways during the busiest time of year.”
The GPT gift cards can be purchased via a number of platforms for $2.95:
- QR code Scan to Purchase – direct scan to purchase gift cards for a specific centre
- GPT Gifting App (Digital & Physical, all centres, check balances)
- Webstore (Digital & Physical) example: https://www.melbournecentral.com.au/gift-card-packages/gift-cards-1
- In-centre Kiosk (where available)
- Concierge desk (Physical or Digital)
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