At a glance
- Company
- The GPT Group
- Announcement
- Product
- Location
- Australia
Key figures
- Gift card purchase price
- $2.95
- Standard funds-clearing period removed
- 48-hour
People
- Melissa PrpicHead of Digital & Marketing, Retail at GPT
Products and programs
April 13, 2026 -- The GPT Group (‘GPT’) now seamlessly delivers digital gift cards to customers nation-wide, partnering with Mastercard, Google Pay and Apple Pay to create the Australian-first transaction-ready digital gift card solution across its portfolio of shopping centres.
GPT is the first retail landlord to go live with transaction-ready digital gift cards, removing the standard 48-hour period waiting for funds to clear, as well as to provide all shopping centre gift cards within a single app.
The gift cards are redeemable across all retail stores in GPT’s owned and managed assets, and live in virtual wallets to ensure purchased vouchers cannot be lost as with physical gift cards.
Melissa Prpic, Head of Digital & Marketing, Retail at GPT says: “We are delighted to have pioneered the first transaction ready digital gift card solution in Australian shopping centres, to provide our customers with better and safer gift options this Christmas. This new initiative offers unparalleled convenience and enhances the customer experience, while allowing our Guest Services teams to better service customers in other ways during the busiest time of year.”
The GPT gift cards can be purchased via a number of platforms for $2.95:
- QR code Scan to Purchase – direct scan to purchase gift cards for a specific centre
- GPT Gifting App (Digital & Physical, all centres, check balances)
- Webstore (Digital & Physical) example: https://www.melbournecentral.com.au/gift-card-packages/gift-cards-1
- In-centre Kiosk (where available)
- Concierge desk (Physical or Digital)
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In brief
The GPT Group says it has launched digital gift cards across its Australian shopping-centre portfolio, working with Mastercard, Google Pay and Apple Pay. The company describes the offering as the first transaction-ready digital gift card solution in Australian shopping centres and says it removes the usual 48-hour wait for funds to clear. Cards can be used at retail stores in GPT-owned and managed properties and stored in virtual wallets. Customers can buy digital or physical cards through the GPT Gifting App and webstore, or use centre-specific QR codes, kiosks where available, and concierge desks. The company says purchases are available for $2.95. Melissa Prpic, Head of Digital & Marketing, Retail at GPT, said the initiative is intended to offer customers more convenient gift options and help Guest Services teams serve customers during the busy Christmas period.
Key takeaways
- GPT says its digital gift cards are available across its shopping-centre portfolio in Australia.
- The company says the solution removes the usual 48-hour funds-clearing wait.
- Cards can be redeemed at retail stores in GPT-owned and managed properties.
- Purchase channels include an app, webstore, QR codes, kiosks where available, and concierge desks.
