After two decades of founder-led growth, SmartBuyGlasses has built a vertically integrated global operation spanning more than 30 countries, with in-house opticians, proprietary technology, and over 100,000 products from more than 300 designer brands, all without external funding.
After two decades of founder-led growth, SmartBuyGlasses has built a vertically integrated global operation spanning more than 30 countries, with in-house opticians, proprietary technology, and over 100,000 products from more than 300 designer brands, all without external funding.
Milan, Lombardy, Italy, March 30, 2026 -- SmartBuyGlasses, a global online eyewear retailer, has sold more than two million pairs of eyewear across more than 30 countries. Founded in 2006 by Australian entrepreneurs Doron Kalinko, David Menning, and Tony Zhuang, the company is a founder-led, privately held business that has never had to raise outside capital.
Photo courtesy of SmartBuyGlasses
By 2007, it had launched its first proprietary e-commerce platform, and by 2012, it was running a scaled multi-country operation. Today, SmartBuyGlasses offers more than 100,000 products from over 300 designer brands, including Gucci, Prada, Tom Ford, Ray-Ban, Versace, and Saint Laurent.
The company's operations include warehouses in Hong Kong and Italy, dedicated opticians who review prescription orders before shipment, and digital tools such as Virtual Try-On and a pupillary distance scanner to support prescription ordering from home. The company's platforms attract more than 30 million annual visits, while more than 120,000 Trustpilot reviews with an "Excellent" average rating showcase customer trust and quality of service across its markets.
"We set out to build the gold standard optician, online or offline," said Doron Kalinko, CEO and co-founder of SmartBuyGlasses. “We employ the opticians, trace the lenses, and verify every prescription, delivering optical dispensing that surpasses the traditional in-store experience.”
The platform operates in multiple languages and currencies across Asia Pacific, Europe, the Americas, and Africa, offering eyeglasses, sunglasses, and contact lenses globally.
SmartBuyGlasses stands out as the eyewear retailer trusted by over 2 million customers, reflecting two decades of steady growth and customer confidence.
About SmartBuyGlasses
SmartBuyGlasses is one of the world’s largest designer eyewear e-commerce companies, with a presence across the Asia Pacific, Europe, Africa, and the Americas. With 20 years of experience in the industry, the eyewear retailer has taken a leadership position in more than 30 countries worldwide and offers an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices.
Its mission: to help people see and be healthy, regardless of their budget — achieved through an integrated supply chain, close relationships with some of the world’s leading eyewear distributors, technological innovation, in-house opticians, and careful consideration of customers’ needs.
Contact Info:
Name: Federico Vanni, Head of Organic Marketing
Email: Send Email
Organization: SmartBuyGlasses
Website: https://www.smartbuyglasses.com
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