Get your latest Alha Alfa products on airasia Shop today!

Pre-order now and have it delivered onboard your next flight with AirAsia Brand new “Alha Alfa Love For Lips” lipstick only available exclusively on airasia Shop from 30 November 2023 to 15 December 2023

KUALA LUMPUR, December 1, 2023 -- To celebrate, Alha Alfa will be launching a brand new shade of lipstick, Alha Alfa Love For Lips (Red & Nude), inspired by AirAsia’s iconic red. This new product will be exclusively available for a limited time only on airasia Shop from 30 November 2023 to 15 December 2023, so click on the “Shop” icon on airasia Superapp now to order.

Photo Caption: Dabraj Sing (left), Chief Business Officer, airasia MOVE and YBhg Dato’ Sri Alha Alfa (right), Founder of Alha Alfa at the signing ceremony between airasia MOVE and Alha Alfa.airasia shop, the online duty-free shopping platform by airasia Superapp, today announced its partnership with leading local halal beauty brand Alha Alfa Cosmetics by Datuk Alha Alfa to further expand its beauty product offerings and give customers a wider range of options.  

With this collaboration, airasia Superapp users can now purchase Alha Alfa’s best selling cosmetic lines, such as Alha Alfa Dimensional Mascara, Alha Alfa Long Lasting Makeup Setting Spray Real Glow and Alha Alfa Royal Propolis Foundation with an exclusive 10% discount on the app purchase and have them hand-delivered by AirAsia’s cabin crew inflight during their next trip if they pre-order at least 48 hours before their flight. 

Dabraj Sing, Chief Business Officer, airasia MOVE, said “We are excited to have an iconic local brand such as Alha Alfa onboard our platform that is not only popular in the Malaysian market as a leading halal cosmetic brand, but well-loved in Indonesia and Singapore as well. Both Alha Alfa and airasia Superapp share similar values of providing our customers with the best service at the best value, with a local twist. As a robust duty-free shopping ecosystem that provides customers with the utmost convenience and choices, we are proud to be pioneering the digital transformation in the travel shopping industry with our partners.”

YBhg Dato’ Sri Alha Alfa, Founder of Alha Alfa, said, “With our distinctive tagline "Perbezaan itu, keunikkan kita," we express gratitude for the significant opportunity to collaborate with AirAsia, as Alha Alfa proudly extends its presence from domestic to international markets, starting with Indonesia. Inspired by AirAsia's exemplary standards in the airline industry, Alha Alfa aims to soar to new heights and expand into diverse global markets, aligning with the world's best airlines. Our vision is to establish Alha Alfa as a brand that stands on par or surpasses other renowned international brands in the region, fostering a commitment to excellence in our journey.”

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For a seamless and enhanced experience, download your airasia Superapp (to be renamed to airasia MOVE soon) from the Apple App Store, Google Play Store, or Huawei AppGallery.

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