Fujifilm Wins “Red Dot Award: Brands & Communication Design 2024”

TOKYO, September 13, 2024 -- FUJIFILM Holdings Corporation is pleased to announce that three of its product and services have selected in the “Red Dot Design Award 2024: the Brands & Communication Design” a design award program organized by Design Zentrum Nordrhein Westfalen based in Essen, Germany. The award-winning assets are the smartphone app and the product packaging for the “instax Pal™”*1, the palm-sized digital camera of the instax™ series, and visual branding activities to promote the formulation of a Visual Identity with margins and green gradient lines, utilizing the corporate color Fujifilm Advanced Green.

The Red Dot Design Award is an international design award program launched in 1955. It is one of the world's three most prestigious design awards, alongside Germany's “iF design award” and the United States' “the International Design Excellence Awards (IDEA)”. The program consists of three areas, namely Product Design, Brands & Communication Design and Design Concept. The Brands & Communication Design is awarded to products and services with design excellence in a variety of categories including branding, advertising, packaging design, UI (user interface) and UX (user experience).

In the product design of the “Red Dot Design Award 2024”, announced in April this year, 16 of our products, including the palm-sized digital camera “instax Pal™”, the X and GFX series mirrorless digital cameras, and medical devices received the “Red Dot Design Award”. The latest award in the Brands & Communication Design brings the total winning count to 19 products and services for the year 2024. The “instax Pal™” received high evaluation for product design, user interface design for the dedicated app, and package graphic design. This marks a milestone for the company, as it is the first time that a single item has received high acclaim across multiple areas in the Brands & Communication area, namely Product Design, user interface and packaging. As a result, the “instax Pal™” has been honored with three awards.

Fujifilm will continue to work on creating designs that not only have beautiful appearance but also realize designs that highlight the function of each product and service, thereby creating new product values.

• *1 instax and instax Pal are trademarks or registered trademarks of FUJIFILM Corporation.

“Red Dot Design Award 2024” logo

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