In brief
FUJIFILM Corporation says it will invest 3 billion JPY in production facilities at its Ashigara Site within the Kanagawa Factory in Japan. The upgrades are intended to address rising worldwide demand for instax™ film. New facilities are scheduled to start operating in stages from spring 2027 and reach full operation from spring 2028. At that point, film production capacity is expected to be approximately 20% higher than in FY2026 and approximately 70% higher than in FY2022. The company says instax™ products have sold more than 100 million units cumulatively through FY2024, while FY2025 sales reached 200 billion JPY. Fujifilm also describes uses for the brand beyond personal photography, including events and fan engagement supported by its instax Biz™ app.
Key takeaways
- FUJIFILM plans a 3 billion JPY investment in its Ashigara Site in Japan.
- New production facilities are scheduled to begin operating in stages from spring 2027 and be fully operational from spring 2028.
- At full operation, instax™ film capacity is expected to be approximately 20% above FY2026 and approximately 70% above FY2022.
- The company says FY2025 instax™ sales reached 200 billion JPY.
3 billion JPY capital investment to cater to global demand increase Increasing production capacity by approx. 20% compared to FY2026
October 20, 2026 -- FUJIFILM Corporation announces a 3 billion JPY investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for instax™ films. In order to cater to the growing global demand for the instax™ series, Fujifilm has been continuously expanding the production capacity of instax™ film. The newly enhanced production facilities will begin operations in stages from spring 2027 and are expected to be fully operational from spring 2028. When the new production lines become fully operational, instax™ film production capacity will increase by approximately 20% compared to FY2026.
Since its launch in 1998, instax™ has continued to evolve through product development that incorporates the latest trends and technologies. Today, it is an instant photo system available in more than 100 countries worldwide. Beyond enabling users to instantly print and share photos on the spot or carry them as cherished memories, instax™ has gained growing popularity around the world as an entertainment brand that fosters communication through photography, allowing people to express their individuality by sharing images on social media and connecting with others through photographic experiences.
The instax™ series has expanded its lineup from analog instant cameras to hybrid instant cameras, smartphone printers, and palm-sized digital cameras. Driven by instax™’s unique value proposition and the continued expansion of usage opportunities, cumulative worldwide sales of instax™ products surpassed 100 million units by the end of FY2024. In FY2025, sales reached 200 billion JPY, marking a fifth consecutive year of record-high sales since FY2021.
To meet the growing global demand, Fujifilm has been continuously investing in production facilities for instax™ film since 2022. When the new production facilities become fully operational, production capacity for instax™ film will increase by approximately 70% compared to FY2022.
Fujifilm will continue to explore the limitless possibilities of photography, expand the world of instax™ instant photo system that allows people to enjoy on-the-spot photo printing.
Overview of the capital investment
Creating New Communication Experiences with instax™
instax™ enables users to print and share photos instantly on the spot, making it an effective tool for enhancing visitor experiences and creating new touchpoints with fans. As a result, its usage has expanded beyond personal photography to a wide range of settings, including events, entertainment venues, retail stores, and fan communities.
Fujifilm is also expanding its portfolio of B2B services designed to support event management and promotional activities. For example, the event solution app “instax Biz™” helps businesses and event organizers strengthen communication with visitors and enhance fan engagement by utilizing customized instax™ prints featuring original designs.
Fujifilm is committed to further growing instax™ as an entertainment brand that delivers photo communication experiences centered on capturing, sharing, and enjoying moments together, while creating new forms of communication through photography.
Key visual of instax Biz™
- instax and instax Biz are registered trademarks or trademarks of FUJIFILM Corporation.
Contact Media Contact
FUJIFILM Holdings Corporation
Coprorate Communications Division, Public Relations Group
+81-3-6271-2000
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At a glance
- Company
- FUJIFILM Corporation
- Announcement
- Expansion
- Location
- Ashigara Site at the Kanagawa Factory, Japan
Key figures
- Capital investment
- 3 billion JPY
- Expected capacity increase compared to FY2026
- approximately 20%
- Expected capacity increase compared to FY2022
- approximately 70%
- Cumulative worldwide instax™ product sales by the end of FY2024
- surpassed 100 million units
- FY2025 instax™ sales
- 200 billion JPY
