At a glance
- Company
- FUJIFILM Corporation
- Announcement
- Expansion
- Location
- Ashigara Site at the Kanagawa Factory, Japan
Key figures
- New capital investment
- 5 billion JPY
- Capacity increase compared with FY2025
- approx. 10%
- Investment announced in 2022
- 2 billion yen
- Investment announced in 2023
- 4.5 billion yen
- Cumulative investment in instax™ film production facilities
- around 11.5 billion yen
- Capacity increase compared with FY2022
- approx.50%
Products and programs
5 billion JPY capital investment to cater to global demand increase Increasing production capacity by approx. 10%
December 18, 2025 -- FUJIFILM Corporation announces a 5 billion JPY investment into its Ashigara Site at the Kanagawa Factory in Japan to reinforce production facilities for instax™ films. In order to cater to the global demand increase for the instax™ series, Fujifilm working to expand the production capacity of instax™ film. The newly enhanced production facilities will begin operations in stages from spring 2026 and are expected to be fully operational by autumn 2026. When the new production lines go fully operational, instax™ films’ production capacity will increase by approx. 10% compared to FY2025.
Since its launch in 1998, instax™ has continued to evolve through product development that incorporates the latest trends and technologies. It becomes a global brand available in more than 100 countries worldwide. The instax™ series has expanded its lineup from analog instant cameras to hybrid instant cameras, smartphone printers, and a palm-sized camera. Furthermore, with the introduction of the event application “instax Biz™,” which enables shooting and printing with original design templates, the usage of instax™ products has extended to business applications.
To meet the growing global demand, we have been continuously investing in production facilities for instax™ film since 2022. Combining the investment of 2 billion yen announced in 2022, the 4.5 billion yen investment announced in 2023, and this latest investment, the cumulative investment instax™ film production facilities now totals around 11.5 billion yen. As a result, production capacity for instax™ film will increase by approx.50% compared to FY2022.
Fujifilm will continue to explore the limitless possibilities of photography, expand the world of instax™ instant photo system that allows people to enjoy on-the-spot photo printing.
About the Development Mechanism of instax™ Film
1. instax™ film incorporates the entire process of silver halide photography, from development to the completion of prints.
2. The film, only several tens of micrometers thick, contains 18 layers, including the photosensitive elements. Each layer reacts differently depending on the color of light passing through the camera lens, and these colors overlap to create an image.
3. When the film is ejected from the camera, a developer fluid pod breaks, spreading the fluid over the surface of the film to kickstart the chemical reaction needed to develop photos. A precisely-designed roller ensure the fluid is evenly distributed over the film.
4. The frame at the top of the film absorbs excess developer fluid, while the photo continues to develop, gradually appearing over about 90 seconds.
- * instax and instax Biz are registered trademarks or trademarks of FUJIFILM Corporation.
Media Contact
FUJIFILM Holdings Corporation
Coprorate Communications Division, Public Relations Group
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In brief
FUJIFILM Corporation says it will invest 5 billion JPY at its Ashigara Site within the Kanagawa Factory in Japan to expand facilities making instax™ film. The work is intended to address higher global demand. New facilities are scheduled to start operating in phases from spring 2026, with full operations expected by autumn 2026. At full capacity, output is expected to be approximately 10% higher than in FY2025. Fujifilm also reports that the current investment, alongside investments announced in 2022 and 2023, brings cumulative spending on instax™ film production facilities to around 11.5 billion yen. The company says capacity will rise by about 50% compared with FY2022. The release also describes the film’s development process and the growth of the instax™ product range.
Key takeaways
- Fujifilm plans a 5 billion JPY investment in instax™ film production facilities at its Kanagawa Factory in Japan.
- Facility operations are expected to begin in stages from spring 2026 and reach full operation by autumn 2026.
- At full operation, film capacity is expected to be approximately 10% above FY2025 levels.
- The company says cumulative facility investments total around 11.5 billion yen, with capacity approximately 50% above FY2022.
