January 17, 2024 -- JD.com is delighted to announce the launch of its 2024 Chinese New Year (CNY) Grand Promotion. Starting at 8 pm on January 17 and continuing until February 17, this year’s celebration marks the twelfth consecutive year that the company will provide continuous doorstep delivery service throughout the holiday across China.
The Grand Promotion will feature several exciting events, including the “10-billion-yuan Discount” Day, Free Shipping Day, Super Brand Alliance, and the Super Xiaonian (Minor New Year) Live Streaming Night, offering a unique blend of entertainment and exclusive deals.
Tech enthusiasts can look forward to special offers, such as an RMB 800 discount on the iPhone 15, along with free shipping, complimentary removal of old appliances, and a generous 180-day exchange policy. Fashion aficionados will be treated to a diverse selection of apparel and accessories from internationally recognized brands like Helena Rubinstein, DIOR, Bosideng, Hailan Home, Lao Feng Xiang Jewelry, Tissot, and Aimer, satisfying customers’ needs for new outfits, gifts, and travel essentials to celebrate the new year.
For Beijing residents, JD.com offers the convenience of ordering fresh groceries through the JD Grocery mini-program within the JD app. JD Grocery is an on-demand online grocery business that delivers to customers in as fast as 30 minutes. To ensure the freshness of the produce, JD Grocery has also introduced an “Everyday Fresh” channel where vegetables are sourced from the previous day and are only available for sale for a limited 16-hour window to ensure peak quality.
In brief
JD.com says its 2024 Chinese New Year promotion runs from January 17 through February 17, marking the twelfth year it has offered holiday-period doorstep delivery across China. The campaign includes discount and free-shipping events, livestreaming, and offers on technology, fashion, groceries and other goods. The company also highlights services from JD Grocery, its malls and ShopNow platform, as well as overseas retail through ochama and JD Global Sales. Beijing customers can order groceries for rapid delivery, while JD says shoppers in five European countries can buy Chinese New Year products through its app. Promotions are also planned for Hong Kong and Macau, with JD Logistics supporting delivery.
Key takeaways
- The promotion runs from January 17 to February 17, with holiday-period doorstep delivery continuing for the twelfth consecutive year.
- Featured offers include an RMB 800 discount on iPhone 15, free shipping and a 180-day exchange policy.
- JD Grocery highlights rapid delivery and an “Everyday Fresh” produce channel with a limited sales window.
- JD says its campaign also reaches shoppers in Europe, Hong Kong and Macau.
JD.com’s mega offline shopping destinations, JD MALL and JD E-Space, are set to revolutionize the shopping experience for consumers in eleven cities across China during the CNY. These innovative malls seamlessly integrate the online and offline worlds, offering customers an immersive and interactive shopping experience. Tens of thousands of physical shops on JD’s ShopNow platform will set up livestreaming rooms, allowing customers to interact with sellers in real-time and make informed purchasing decisions.
JD.com’s Europe-based omni-channel retail brand, ochama, is dedicated to providing overseas consumers with a seamless and enjoyable experience during the Chinese New Year. A wide range of new products from popular brands such as Apple, Mi, Estée Lauder, Kiehl’s, Godiva, Tefal, and more will be offered during the campaign. Ochama will also offer a selection of high-quality daily essentials at competitive prices among EU retailers through its recently launched “Everyday Low Price” (EDLP) channel, ensuring customers enjoy great value for their purchases. Additionally, ochama has partnered with the renowned snack brand, “Bestore,” to introduce an exclusive limited edition snack gift pack this Chinese New Year.
JD Global Sales recently expanded its services to meet the needs of Chinese consumers in five European countries: France, Germany, Italy, the Netherlands, and Spain. Customers in these countries now have the opportunity to directly purchase Chinese New Year goods from JD’s app at the same price as domestic customers. JD is also launching exciting promotions in Hong Kong and Macau, including “1-yuan Flash Sales” and “50% Discount for Branded Goods.” With the support of JD Logistics, retail products will be delivered directly to customers’ doorsteps as quickly as the next day, guaranteeing a fast and convenient shopping experience.
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At a glance
- Company
- JD.com
- Announcement
- Event
- Location
- China
Key figures
- iPhone 15 discount
- RMB 800
- Holiday delivery service
- twelfth consecutive year
- JD Grocery delivery time
- 30 minutes
- Everyday Fresh sales window
- 16-hour
- Cities with JD MALL and JD E-Space
- eleven cities
- European countries served by JD Global Sales
- five
