Showcasing a whole new cabin experience in Business, Premium Economy and Economy onboard the airline’s retrofitted Boeing 777-300ER aircraft
October 21, 2024 --
Cathay Pacific is once again raising the bar for customer experience with the official unveiling of its all-new Business class, Aria Suite, together with its new Premium Economy and refreshed Economy onboard its retrofitted Boeing 777-300ER aircraft.
The airline’s retrofitted 777-300ER debuted on its Hong Kong-Beijing route today (18 October) before progressively being deployed on other regional and long-haul routes. The new cabin experience was introduced at a special ceremony for distinguished guests, valued customers and Cathay members, members of the media and Cathay employees at Hong Kong Aircraft Engineering Company Limited’s (HAECO) hangar facility at Hong Kong International Airport on 16 October.
Cathay Group Chief Customer and Commercial Officer Lavinia Lau said: “At Cathay, we believe in moving people forward in life. This purpose goes beyond simply flying customers to their destinations; we are deeply woven into Hong Kong’s identity as a global aviation hub. To solidify our role in both the industry and the community, we’ve committed a significant investment of over HK$100 billion over the next seven years into our fleet, cabin products, lounges, and digital and sustainability leadership, reflecting our confidence in Hong Kong’s long-term growth and its position as a key player in global aviation.
At a glance
- Company
- Cathay Pacific
- Announcement
- Product
- Location
- Hong Kong
Key figures
- Investment over the next seven years
- over HK$100 billion
People
- Lavinia LauCathay Group Chief Customer and Commercial Officer
- Ronald LamCathay Group Chief Executive Officer
- Alex McGowanChief Operations and Service Delivery Officer
- Rebecca SharpeChief Financial Officer
- Fala ChenSpecial guest
Products and programs
“As part of this evolution, we are excited to introduce new seat products over the next three years, each designed to elevate the inflight experience for our customers. First, we are launching our all-new Business and Premium Economy cabins, and a refreshed Economy cabin on our retrofitted Boeing 777-300ER. These will be followed by a new world-leading First class experience onboard our 777-9s, and a brand-new flat-bed Business class product on our Airbus A330s. Through our investments in cutting-edge aircraft, innovative technology and groundbreaking facilities, we are dedicated to moving beyond expectations – in the air, on the ground and in every experience we create.”
In the highly anticipated Aria Suite, Cathay Pacific has placed customer experience at the heart of the design and conception of its new Business class. Artistry and craftsmanship have gone into every detail to create a holistic and immersive experience where comfort, privacy and a sense of personal space are completely reimagined for customers. The result is an inflight journey that is intuitive and effortless.
For more information on Cathay Pacific, please visit www.cathaypacific.com.
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In brief
Cathay Pacific has introduced its Aria Suite Business class, alongside new Premium Economy and updated Economy cabins, on retrofitted Boeing 777-300ER aircraft. The aircraft began service on the Hong Kong-Beijing route on 18 October and is expected to move progressively to other regional and long-haul routes. The airline says the Aria Suite was designed around comfort, privacy and personal space. Cathay Group Chief Customer and Commercial Officer Lavinia Lau said the launch is part of a broader investment of more than HK$100 billion over seven years in the fleet, cabin products, lounges, digital initiatives and sustainability. The company also outlined plans for additional cabin products over the next three years, including First class on 777-9 aircraft and flat-bed Business class on Airbus A330s.
Key takeaways
- Cathay Pacific unveiled the Aria Suite and new or refreshed cabins for its retrofitted Boeing 777-300ER aircraft.
- The aircraft debuted on the Hong Kong-Beijing route on 18 October, with further route deployment planned.
- The airline cited an investment exceeding HK$100 billion over seven years across several areas, including fleet and cabin products.
- Further cabin launches over the next three years are planned for 777-9 and Airbus A330 aircraft.
Earlier from Cathay Pacific
- Cathay Pacific expands its North America network with a new route to Dallas Fort Worth
- Cathay Pacific keeps its customers connected with complimentary Wi-Fi in First and Business class
- Cathay Pacific unveils its new inflight safety video celebrating the pulsing energy of Hong Kong
- Cathay Pacific returns to the world’s top five airlines in industry rankings and wins World’s Best Economy Class
- Cathay Pacific to launch direct flights connecting Hong Kong and Riyadh
