July 10, 2024 -- Allianz Malaysia Berhad (Allianz Malaysia) via its corporate social responsibility (CSR) arm, Allianz4Good collaborated with Kelab Marshal Keselamatan Jalan Raya Kuala Lumpur (RSMC) for RSMC’s 7th Women Street Crime Awareness Campaign.
The campaign held at Leisure Mall, Cheras on 12 May 2024, aimed to equip women with practical survival skills and preparedness knowledge to manage emergency situations. Some 824 female participants aged 16 and above were equipped with vital skills and knowledge to navigate potentially dangerous situations.
Through a series of demonstrations, this campaign addressed personal security with practical training sessions that offered hands-on experience such as among others, handbag snatch safety, first aid, pepper spray handling, and teaching participants to be confident in their ability to respond effectively in emergency scenarios. Additionally, vehicle safety and maintenance created preparedness and understanding of the importance of preventative measures of road incidents.
Questions around this news
What was the Women Street Crime Awareness Campaign?
It was an initiative by Kelab Marshal Keselamatan Jalan Raya Kuala Lumpur (RSMC), supported by Allianz Malaysia through its social responsibility arm, Allianz4Good. The seventh campaign focused on helping women build practical skills and preparedness for emergency situations, including through demonstrations and hands-on sessions.
What skills did participants learn at the campaign?
The sessions covered personal safety topics such as responding to a handbag snatch, first aid and handling pepper spray. Participants also received information about vehicle safety and maintenance, including the value of taking preventative steps to reduce road-related risks.
Who took part in the campaign, and where was it held?
The campaign took place at Leisure Mall in Cheras on May 12, 2024. The release says 824 female participants aged 16 and above attended and received practical instruction and preparedness information related to personal security and emergency response.
What does corporate social responsibility mean?
Corporate social responsibility (CSR) refers to how a business considers its effects on society and the environment, alongside its commercial activities. CSR efforts can include community programs, charitable support, workplace practices or initiatives addressing social and environmental concerns.
Head of Allianz4Good, Ng Siew Gek said, “This collaboration with RSMC aimed to create safer communities by empowering women with the necessary tools to enhance personal security.”
Founder and President of RSMC, Captain K. Bala said, “We wanted to equip women with the knowledge to handle difficult scenarios that they may face on the streets and to be on alert to act necessarily. We continuously strive towards women empowerment.”
An officer demonstrates first aid techniques to an interested participant.
A road safety officer explains the functions of various safety gadgets displayed on the exhibit board.
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At a glance
- Company
- Allianz Malaysia Berhad
- Announcement
- Event
- Location
- Leisure Mall, Cheras
Key figures
- Female participants
- 824
People
- Ng Siew GekHead of Allianz4Good
- Captain K. BalaFounder and President of RSMC
