Bangkok Airways Launches Special Sneaker "Bangkok Airways x PUMA" Transforming Frontline Uniforms

At a glance

Company: Bangkok Airways Public Company Limited
Announcement: Product
Location: Bangkok

Key figures

Recycled materials in the sneaker model: 30%

People

Amornrat KongsawatVice President – Sales and Acting Vice President – Marketing at Bangkok Airways
Chanthip ThongkanyaVice President - Office of the President at Bangkok Airways
Pornthip WanichnopparatCountry Manager at PUMA Sports (Thailand)

Products and programs

Bangkok Airways x PUMA sneaker collection
PUMA ROMA sneaker model

Bangkok, August 13, 2025 -- Bangkok Airways Public Company Limited, has launched a special sneaker collection for frontline staff: Bangkok Airways x PUMA, under the concept “BE THE FIRST MOVE FOR BETTER TOGETHER.” This collaboration reinforces the identity of Asia’s Boutique Airline and reflects the airline’s commitment to service excellence and innovation in workplace attire.

The launch event at Suvarnabhumi Airport was honored by the presence of Ms. Amornrat Kongsawat, Vice President – Sales and Acting Vice President – Marketing at Bangkok Airways; Mrs. Chanthip Thongkanya, Vice President - Office of the President at Bangkok Airways; and Ms. Pornthip Wanichnopparat, Country Manager at PUMA Sports (Thailand).

Ms. Amornrat Kongsawat, Vice President – Sales and Acting Vice President – Marketing at Bangkok Airways, said “This marks another significant milestone as Bangkok Airways joins hands with PUMA, a leading global sports brand, to co-create a special sneaker collection for frontline staff under the concept ‘BE THE FIRST MOVE FOR BETTER TOGETHER,’ which perfectly combines lifestyle and functionality. Inspired by PUMA’s popular ‘ROMA’ sneaker model-manufactured from 30% recycled materials, the beautiful and modern design reinforces the identity of ‘Asia’s Boutique Airline’ that is Friendly, Stylish, Reliable and ready to deliver travel experiences filled with Enjoyment.”

Mrs. Chanthip Thongkanya, Vice President - Office of the President at Bangkok Airways, said “Bangkok Airways is committed to developing our services and prioritizing the enhancement of our image as Asia’s Boutique Airline. This uniform transformation with sneakers reflects our organizational culture-driven through frontline staff including pilots, cabin crew, ground service staff, as well as reservation and ticketing staff, who are filled with energy and inspiration to deliver excellent service to passengers.”

Ms. Pornthip Wanichnopparat, Country Manager at PUMA Sports (Thailand), said “The collaboration between PUMA and Bangkok Airways, a leading regional airline, is not just about launching the first Bangkok Airways x PUMA special sneaker collection in Thailand for frontline staff, but also reflects PUMA’s commitment to being an innovation leader in footwear that perfectly combines modern design with practical functionality. This elevates the wearing experience to new heights for every journey, meeting the lifestyle needs of today’s wearers who live vibrant and colorful lives.”

Bangkok Airways’ policy announcement allowing frontline staff to wear sneakers while on duty marks a significant step in enhancing service standards in Thailand’s aviation industry, prioritizing employee health and well-being as part of its sustainable approach to service excellence.

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In brief

Bangkok Airways Public Company Limited says it has introduced a PUMA sneaker collection for frontline employees, including pilots, cabin crew, ground service staff, and reservation and ticketing staff. The company describes the collaboration as combining lifestyle design with workplace functionality and says the shoes draw inspiration from PUMA’s ROMA model. According to the release, the design uses 30% recycled materials. Bangkok Airways says its policy now allows frontline employees to wear sneakers while on duty, framing the change as part of efforts to support staff well-being and develop service standards. The collection was launched at an event at Suvarnabhumi Airport, attended by company executives and PUMA Sports (Thailand)’s country manager.

Key takeaways

Bangkok Airways and PUMA introduced a sneaker collection for Bangkok Airways frontline staff.
The company says the design is based on PUMA’s ROMA model and uses 30% recycled materials.
Bangkok Airways says frontline staff may wear sneakers while on duty.
The launch event took place at Suvarnabhumi Airport.

Earlier from Bangkok Airways Public Company Limited

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