AWC partners with Ant International to offer “bettr” digital lending services, strengthening Thailand’s food industry ecosystem through Phenix project

bettr, an embedded finance service from Ant International, will increase financial inclusion among MSMEs and elevate the Thai food wholesale industry to a global level through reliable financial solutions.

Bangkok, Thailand , June 20, 2024 -- Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, partners with Ant International to launch bettr, a global digital lending service that provides micro lending to micro, small and medium enterprises (MSMEs). bettr has also become AWC’s partner under the ‘Phenix’ project, the world’s food wholesale hub featuring the largest food lounge in Pratunam, and will provide alternative digital financial solutions to food entrepreneurs in the project, promoting the Thai food wholesale industry on a global level through reliable financial solutions. In the future, bettr will also expand its financial solutions to MSMEs in other projects under AWC.

Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited (AWC), said “AWC is delighted to partner with Ant International for the launch of bettr. This collaboration combines the strengths of both parties, with bettr providing seamless and convenient digital lending services to small and medium-sized businesses within the AWC ecosystem through various platforms and channels. The first phase of collaboration will begin in our Phenix project, the world’s food wholesale hub featuring the largest food lounge in Pratunam, which is set to open on 26 June 2024. This remarkable collaboration will surely benefit our MSMEs sellers, buyers, and suppliers conducting businesses on the Phenix platform both online and offline and will expand to other projects in the future.”

Mr. Peng Yang, Chief Executive Officer, Ant International said, “I’m thrilled to introduce bettr to SMEs and industry partners across emerging markets. This is a major milestone in our journey to empower SMEs worldwide with innovative fintech solutions through open collaboration with regional partners. We are also delighted to launch this new service in collaboration with AWC, beginning with the Phenix project. bettr’s mission is to make financing simpler and more accessible for micro and small businesses as they become the new engine for regional and cross-border trade and commerce. We look forward to expanding partnerships with leaders across industries, including Thailand’s leading real estate group, AWC, to achieve our shared vision for an inclusive, sustainable future commerce ecosystem.”

The collaboration between AWC and Ant International will help propel Thai SMEs and entrepreneurs onto the global stage through innovative financial and advanced technological solutions. This partnership will also enhance cross-border business connectivity, support the development of Thailand's digital economy, and facilitate the sustainable global expansion of Thai entrepreneurs via Ant International’s Alipay+ cross-border mobile payment and digitalization technology solutions and its one-stop digital payment and financial services platform for global businesses WorldFirst.

If you detect any issues, problems, or errors in this press release content, kindly contact [email protected] to notify us (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). We will respond and rectify the situation in the next 8 hours.