SINGAPORE, March 14, 2025 -- AirAsia, Asean’s leading travel and lifestyle brand, today announced a new partnership with Ripper GC, one of the 13 teams in the LIV Golf League. Fresh off their 2024 Team Championship victory, Ripper GC has established itself as a dominant force in the league, making this collaboration a natural fit between two brands who push boundaries in their respective industries. With AirAsia redefining travel and lifestyle and Ripper GC revolutionizing team golf, together, they aim to elevate the sport, connect with new audiences, and set the stage for an exciting 2025 season.
From left to right: Rudy Khaw, CEO of AirAsia brand co. (Abc.), Cameron Smith, Team Captain of Ripper GC, Marc Leishman of Ripper GC and Nick Adams, General Manager of Ripper GC during a press conference announcing the partnership at Sentosa Golf Club, Singapore.
Through this partnership, AirAsia and Ripper GC aim to inspire a new generation of athletes and dreamers, reinforcing the belief that bold ambitions can take flight. This collaboration will connect fans to the game through exclusive content and experiences such as on-course opportunities, interactive engagements, and greater access to world-class golf, while strengthening AirAsia’s presence and expanding its reach to a new audience in the golfing world.
"We are delighted to welcome AirAsia as the latest partner to join team Ripper,” says Captain Cameron Smith. “I came up playing on the Australian and Asian tours. And one of the biggest barriers for up-and-coming golfers then and now, is travel. AirAsia is helping break down those barriers and giving a new generation of golfers the opportunity to fulfill their dreams.”
AirAsia is a leading Asean brand that has evolved from a pioneering multi-national low-cost airline into a dynamic travel and lifestyle platform, serving the underserved, the believers and the dreamers alike. Built on a legacy of over 20 years centered around affordability, accessibility and inclusivity, AirAsia has connected more than 800 million people across the region and beyond. Today, AirAsia champions Asean diversity with its bold “Dare to Dream” spirit, continuously innovating to offer exceptional value, unique experiences, and cutting-edge solutions that enriches lives.
At a glance
- Company
- AirAsia
- Announcement
- Partnership
- Location
- Singapore
Key figures
- LIV Golf League teams
- 13
- Ripper GC team wins during 2024 season
- four
- Ripper GC ranking at announcement
- 3rd out of the 13 teams
People
- Rudy KhawCEO of AirAsia brand co. (Abc.)
- Cameron SmithTeam Captain of Ripper GC
- Nick AdamsGeneral Manager of Ripper GC
- Marc LeishmanRipper GC team member
“AirAsia has always been about bold moves and big dreams—democratising travel and opportunities across Asean. Ripper GC embodies that same spirit, going beyond golf to build an inclusive community and a lifestyle brand that makes the sport more accessible to all,” said Rudy Khaw, CEO of AirAsia brand co. (Abc.). “As a brand that thrives on breaking barriers and redefining possibilities for the past 24 years, we see this partnership as a natural fit. By backing Ripper GC, the reigning Team Champions, we are not just supporting a world-class team but also embracing the future of the sport. This collaboration allows us to be part of a new era in the sport, connecting with a passionate global audience while reinforcing our ‘Dare to Dream’ spirit. We are proud to support Ripper GC in their journey as reigning champions in the league, showcasing the spirit of always pursuing dreams and pushing boundaries.”
Backed by their global and loyal Australian fanbase, Ripper GC stands as one of the strongest teams in the League, led by Cameron Smith, the 2022 Open Champion, and fellow Aussies Marc Leishman, Lucas Herbert, and Matt Jones. The Ripper GC team had four team wins during the 2024 season, including capturing the Team Championship title after winning the final event of the year in Dallas. After a strong start to the 2025 season, Ripper GC is currently ranked 3rd out of the 13 teams in the League.
“Their passion for bringing new audiences to the game in markets that are important to us aligns perfectly with our growth vision for Ripper GC,” said Team General Manager Nick Adams. “We look forward to representing their brand on and off the golf course. We’re an Australian team that proudly represents APAC — from Queensland to KL, and Christchurch to South Korea. And we couldn’t be happier to be partnering with a brand as passionate about bringing an impact to the region as we are.”
This partnership cements AirAsia’s growing influence in global sports, proving that whether it’s in the sky or on the course, the brand is always about taking bold leaps forward. With a shared commitment to innovation and excitement, AirAsia and Ripper GC are teeing up for an unforgettable season.
You can watch Ripper GC tee it up this week at Sentosa Golf Club in Singapore, Friday, March 14 at 9:15 am local time. Fans can tune in live for broadcast on FS1, FS2 and the FOX Sports App.
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About AirAsia, the masterbrand
AirAsia is a leading Asean brand that has evolved from a pioneering low-cost airline into a dynamic travel and lifestyle platform for the underserved, the believers and the dreamers alike. The birth story of AirAsia is an industry legend, dating back to 2001 when Tony Fernandes and Kamarudin Meranun bought an ailing airline for one Malaysian ringgit, and turned it into the largest low cost carrier in Asia. With the legacy of more than 20 years built on affordability, accessibility, and inclusivity, AirAsia has connected over 800 million people across the region and beyond, inspiring dreams and empowering communities. Rooted in Asean, AirAsia continues to champion the region's diversity propelled by its "Dare to Dream" spirit committed to delivering exceptional value, unforgettable experiences, and innovative solutions.
About Ripper GC
Ripper GC exemplifies the Australian spirit of competitive excellence and camaraderie, redefining team golf with high-energy play and an unwavering commitment to success. Led by captain Cameron Smith, alongside teammates Matt Jones, Marc Leishman, and Lucas Herbert, the team has built their success on a foundation of grit, determination, and an unbreakable bond. As the reigning LIV Golf Team Champions, Ripper GC secured the 2024 Team Championship title in Dallas, adding to their season victories in Adelaide and Singapore.
Connect with Ripper GC on social: YouTube I TikTok I Instagram I Facebook I X
AirAsia Media Contacts
Alya Zulaikha
Ripper GC Media Contacts
Jane MacNeille
Chase Altieri
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In brief
AirAsia announced a partnership with Ripper GC, a team in the LIV Golf League, following Ripper GC’s 2024 Team Championship win. The companies say the collaboration will include exclusive content, on-course opportunities, interactive activities and greater fan access to golf. They also aim to introduce the sport to new audiences and support emerging golfers by addressing travel barriers. AirAsia CEO Rudy Khaw and Ripper GC captain Cameron Smith described the partnership as aligned with their respective efforts to broaden access and connect with audiences. Ripper GC includes Smith, Marc Leishman, Lucas Herbert and Matt Jones. The release says the team recorded four wins during the 2024 season and was ranked third among 13 teams at the time of the announcement. The partnership was announced in Singapore.
Key takeaways
- AirAsia and LIV Golf team Ripper GC announced a partnership.
- Planned activities include fan content, on-course opportunities and interactive engagements.
- The release says Ripper GC won the 2024 Team Championship and had four team wins that season.
- The companies say they aim to grow golf’s audience and help address travel barriers for emerging golfers.
