In brief
airasia Digital says it is becoming MOVE Digital, a rebranding intended to highlight the Capital A digital arm’s emphasis on travel and closer coordination between its two businesses, airasia Superapp and BigPay. The Superapp is also set to adopt the name airasia move. Tony Fernandes will serve as MOVE’s Executive Chairman, while Nadia Omer is due to become CEO of airasia move on October 26, with Mohamad Hafidz continuing as acting CEO until then. The company describes plans to connect travel and financial services, including BigPay balance, top-up and payment features within the travel platform. It also reports that airasia Superapp recorded 15 million monthly active users at the end of the second quarter and that BigPay’s carded users increased 16% year over year.
Key takeaways
- airasia Digital is rebranding as MOVE Digital, and its travel platform is to be renamed airasia move.
- Tony Fernandes will become MOVE’s Executive Chairman.
- Nadia Omer is set to lead airasia move starting October 26; Mohamad Hafidz remains acting CEO in the interim.
- The company reports 15 million monthly active users for airasia Superapp and 16% year-over-year growth in BigPay carded users.
airasia Superapp refreshes name to airasia move, with new leadership Tony Fernandes as Executive Chairman of MOVE Name change to reflect both airasia Superapp and BigPay’s focus on travel
KUALA LUMPUR, September 18, 2023 -- Photo Caption: [From left] - Nadia Omer, the incoming CEO of airasia Superapp (now airasia move), Tony Fernandes, CEO of Capital A, and Executive Chairman of MOVE together with Zubin Rada Krishnan, CEO of BigPay during the unveiling of MOVE Digital today.

In a strategic move to emphasise its commitment towards travel, the digital arm of Capital A, airasia Digital announces its transformation into MOVE Digital (MOVE). This rebranding marks an exciting chapter in its next phase of growth through both its businesses, airasia Superapp and BigPay.
MOVE’s travel platform business, airasia Superapp will also undergo a brand refresh and change its name to ‘airasia move’ in the near future as part of the ongoing transformation.
The visionary co-founder of AirAsia and CEO of Capital A, Tony Fernandes will assume the role of Executive Chairman of MOVE. He will play a pivotal role in driving the close collaboration between both airasia Superapp (now airasia move) and BigPay to unlock the true potential and synergy of these digital businesses.
Tony Fernandes, Executive Chairman of MOVE said, “The name MOVE signifies us better as the digital arm of Capital A, and reiterates our commitment to move people, ideas and innovation forward within the travel space. Imagine seamless access to travel and financial services on one single platform, with integrated financial features such as balance display, top-up and payments from BigPay and further strengthening the value proposition of airasia move as the travel app of choice. My role as the Executive Chairman of MOVE will be to enhance synergy between both businesses. With this change, the market can expect an enriching user experience aside from more integration of BigPay features within the airasia Superapp (now airasia move) very soon.”
In this new era of travel innovation for MOVE, we are happy to welcome Nadia Omer into the organisation as the new Chief Executive Officer of airasia move effective 26 October. Her key priority will be to further drive airasia move’s vision as a low-cost travel platform with high conversion, while closely collaborating with BigPay, led by Zubin Rada Krishnan. Mohamad Hafidz, who is currently the acting CEO will continue leading the business in the interim and I would like to thank him for his contributions throughout the past few months.”
The airasia Superapp, or what will be called airasia move soon, has swiftly become a one-stop travel platform offering value and convenience through seamless end-to-end booking experiences within the past two years, while BigPay has established itself as an innovative fintech provider enabling Southeast Asians to improve their lives through better financial management.
Both of Capital A’s digital businesses have been making significant strides, with airasia Superapp (now airasia move) reaching its highest recorded MAU (monthly active users) of 15 million at the end of the second quarter, while BigPay saw its carded users grow by 16% YoY for the same period.
MOVE Digital Sdn Bhd (formerly known as airasia Digital Sdn Bhd) is the digital arm of Capital A Berhad, and encompasses two transformative businesses: airasia Superapp (now airasia move) and BigPay. MOVE is dedicated to revolutionising the travel and financial services sectors by offering innovative, user-centric solutions at the best value.
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At a glance
- Company
- airasia Digital
- Location
- Kuala Lumpur
Key figures
- airasia Superapp monthly active users at the end of the second quarter
- 15 million
- BigPay carded-user growth for the same period
- 16% YoY
People
- Tony FernandesExecutive Chairman of MOVE
- Nadia OmerIncoming CEO of airasia move
- Zubin Rada KrishnanCEO of BigPay
- Mohamad HafidzActing CEO of airasia Superapp