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Yamaha Motor: Last Mile Delivery Company Begins Operation in Tanzania - Expanding Job Creation Efforts Utilizing Mobility in Africa -

  • 2 min read
  • Yamaha Motor Co., Ltd.

At a glance

Company
Yamaha Motor Co., Ltd.
Ticker
Tokyo: 7272
Announcement
Expansion
Location
Tanzania

Key figures

CourieMate Tanzania capital
50 million yen (850 million Tanzanian shillings)

People

  • Hiroshi MatsumotoDirector

Products and programs

  • Last-mile delivery services
  • Dedicated home delivery app
  • E-commerce site

IWATA, December 12, 2023 -- Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that Yamaha Motor Group Company, CourieMate Co., Ltd. (Headquarters: Shizuoka Prefecture, hereinafter referred to as CourieMate), has established a new company, CourieMate Tanzania, to conduct last mile delivery services in Tanzania, eastern Africa. The Company aims to contribute to higher efficiency in logistics and job creation in Tanzania.

CourieMate is a group company that operates a last mile delivery business in Eastern Africa. The Company has been operating in Uganda since 2017 and has accumulated the know-how and IT system knowledge necessary for last-mile delivery services. Evaluation trials have been underway since January 2023 with an eye on business expansion in Tanzania, which has a significant level of market potential. As a result, a new company was established in July 2023 as confirmation was achieved that the business model that CourieMate had built in Uganda would also work in the Tanzanian market. Anticipation is high that there is sufficient demand for home delivery services locally.

In Tanzania and other African countries, highly efficient logistics systems are not yet fully available, which is one of the main factors hindering economic growth. CourieMate is able to offer more dependable and highly efficient last-mile logistics by utilizing nimble vehicles such as motorcycles, constant tracking of deliveries, and a dedicated home delivery app. In addition, the Company will contribute to help solving local social issues and economic growth by creating employment for professional drivers and stimulating demand for home deliveries through the operation of its e-commerce site.

In the medium-term management plan (2022-2024) announced in 2022, Yamaha Motor designated several "New businesses" and "Growth businesses" as "Strategic Business Fields." As part of managing its business portfolio, the Company will actively allocate management resources to these businesses in order to develop them into future core businesses. In the mobility service business, which is one of the Company's new businesses, work is underway to create an environment that further enriches people's lives through offering services that leverages Company expertise in the motorcycle business to help address social issues such as a lack of employment opportunities etc. The Company's asset management business help to lower the barriers to acquiring mobility for people in difficult economic situations, and the last mile delivery business further helps to create jobs that allow people to earn income using the acquired mobility, thereby revitalizing the local economy, and encouraging occupational drivers.

CourieMate delivery staff in Tanzania


■ CourieMate Tanzania Company Profile
Company name: CourieMate Tanzania
Representative: Director Hiroshi Matsumoto *Currently stationed from Yamaha Motor
Location: Dar es Salaam, Tanzania
Capital: 50 million yen (850 million Tanzanian shillings)
Established: July 2023
Business: Last mile delivery business in Tanzania
Homepage: https://www.couriemate.com/


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■News Center: https://global.yamaha-motor.com/news/

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In brief

Yamaha Motor says its group company CourieMate has launched CourieMate Tanzania to provide last-mile delivery services in Tanzania. The company was established in July 2023 after evaluation trials that began in January, which CourieMate says confirmed its Uganda-developed business model could work in the Tanzanian market. The service is intended to use motorcycles and other nimble vehicles, delivery tracking and a home-delivery app to support logistics. CourieMate also plans to operate an e-commerce site and employ professional drivers. Yamaha says these efforts are intended to support job creation, increase demand for home delivery and contribute to local economic activity. CourieMate has operated in Uganda since 2017, where it developed delivery-service and IT-system expertise.

Key takeaways

  • CourieMate established a Tanzanian company to provide last-mile delivery services.
  • Evaluation trials began in January 2023, and the new company was established in July 2023.
  • The service is planned to use vehicles, delivery tracking and a home-delivery app.
  • The company says the business is intended to create driver jobs and support local logistics.

Earlier from Yamaha Motor Co., Ltd.

  1. Yamaha Motor Concludes Joint Marketing Agreement with Netherlands Based MIMETAS - Promoting automation of 3D human disease modeling applications in micro physiological systems (MPS) for pharmaceutical research and development processes -
  2. Yamaha Motor Announces 2024 Model Change for European Road Sports MT-09 - Featuring at the EICMA 2023 in Milan -
  3. Yamaha Motor to Present at 2023 International Robot Exhibition under the theme "Transportation"- Proposing the automation of transportation from beginning to end that connects factories internally and externally, from microns to kilometers -
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