In brief
London-based Wellowtea, managed by Atak Trade Ltd, says it received the Best Organic Towel Retailer 2023 award from the Greater London Enterprise Awards. The release describes the brand’s towels as made from organic cotton and says they are lightweight, quick-drying, compact and designed for everyday use. Wellowtea also says its products become more absorbent with use and are made without harsh chemical processes. The company attributes its durability and environmental benefits to sustainable sourcing and longer product life. Founder Gamze Iyitoglu said the recognition reflects the brand’s focus on quality and sustainability. Wellowtea operates an online store based in London and says it also sells natural and artisanal products for the home.
Key takeaways
- Wellowtea says it won the Best Organic Towel Retailer 2023 award.
- The Greater London Enterprise Awards recognized the brand in 2023.
- The company describes its towels as organic-cotton, lightweight and quick-drying.
- Founder Gamze Iyitoglu said the award reflects the company’s focus on quality and sustainability.
London-based brand Wellowtea, managed by Atak Trade Ltd and founded by Gamze Iyitoglu, was honored at the Greater London Enterprise Awards 2023.
London, England, United Kingdom, September 16, 2023 -- Wellowtea won the Best Organic Towel Retailer 2023 award, recognising its innovative approach to textiles. The judging panel has recognised the brand's unwavering commitment to excellence and sustainability, solidifying its position as an industry leader.

In the bustling world of textiles, where comfort meets sustainability, Wellowtea has redefined the way we perceive towels. Wellowtea's distinctiveness lies in its commitment to using organic cotton, resulting in lightweight, quick-drying towel designs that have taken the market by storm.
Gamze Iyitoglu, the founder of Wellowtea, said: "We are thrilled to have been recognised by the Greater London Enterprise Awards. It is a testament to our commitment to achieve excellence and reshape the textile industry when it comes to towels."
Wellowtea is proud of the purity of its products, which serve as an example of how to achieve high-quality results without subjecting textiles to harsh chemical processes. The proof is in their ability to become more absorbent with each use, a feature that sets them apart from conventional towels.
Practicality is another key facet of Wellowtea's towels. Designed for everyday life, they are versatile, compact, and portable.
Gamze Iyitoglu added: "Whether you're heading to the gym, the beach, or a weekend getaway, these towels take up minimal space in your bag or suitcase. They are the epitome of convenience for the modern, on-the-go individual."
What truly makes Wellowtea towels remarkable is their durability and eco-friendliness. These towels are built to last, reducing the need for frequent replacements, which is not only cost-effective but also reduces waste. Additionally, the organic cotton used in their production is sourced sustainably, ensuring that Wellowtea contributes positively to our planet's well-being.
Gamze Iyitoglu said: "Our commitment to sustainability and durability showcases a brand that not only excels in quality but also in environmental responsibility. We believe that Wellowtea is a true testament to the fusion of luxury, practicality, and eco-consciousness in today's market."
About the company: About Wellowtea Discover the softest and most luxurious organic Turkish cotton towels at Wellowtea, an online store based in London. Our towels are made with 100% natural and eco-friendly materials, ensuring the highest quality and comfort for you and the environment. With a passion for handcrafted goods, we also offer a unique selection of natural and artisanal products to complement the home.
Contact Info:
Name: Ismail Cem Iyitoglu
Email: Send Email
Organization: Wellowtea
Website: https://www.wellowtea.co.uk/
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Questions around this news
What award did Wellowtea receive in 2023?
The release says Wellowtea received the Best Organic Towel Retailer 2023 award at the Greater London Enterprise Awards. It attributes the recognition to the brand’s approach to textiles and its stated focus on quality and sustainability. The award announcement was published on September 16, 2023.
What materials and features does Wellowtea highlight in its towels?
According to the release, the towels use organic cotton and are designed to be lightweight, quick-drying, compact and portable. The company also says the towels become more absorbent with use. These characteristics are presented as making them suitable for everyday activities and travel.
Who founded Wellowtea, and how is the brand managed?
The release identifies Gamze Iyitoglu as Wellowtea’s founder and says the London-based brand is managed by Atak Trade Ltd. It describes Wellowtea as an online store selling Turkish cotton towels, along with a selection of natural and artisanal products for the home.
What sustainability claims does Wellowtea make about its towels?
The release says the towels are made using sustainably sourced organic cotton and are designed for durability. It argues that longer-lasting towels can reduce the need for frequent replacements and associated waste. These are claims made in the release about the brand’s materials and product design.