Traveloka Partners with Hanoi Department of Tourism to Enhance Vietnam’s Travel Sector and Foster Sustainable Tourism Development

Cần Thơ, August 2, 2024 -- The Hanoi Department of Tourism and Traveloka, Southeast Asia’s leading travel platform, have signed a Memorandum of Understanding (MoU) to establish a strategic partnership. This agreement solidifies their commitment to promoting Hanoi as a premier travel destination and advancing sustainable tourism development. Emphasizing Traveloka's mission to simplify travel planning, the partnership offers customers compelling travel inspirations to discover Hanoi and seamless access through various promotional initiatives.

Under the terms of the MoU, Traveloka will provide content consultancy for the "Hanoi Tourism Plan" through 2025 and actively engage in promotional campaigns to elevate Hanoi's position as a top tourist destination. The promotional conference, organized by the Hanoi Department of Tourism in Cần Thơ, will feature prominent tourism sites in the Mekong Delta region with strategic input from Traveloka, offering substantial opportunities for both Hanoi and the region's tourism sectors.

Hanoi, known for its rich history, scenic beauty, traditional craft villages, and status as the nation's capital, holds substantial potential for creative tourism, MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism combined with shopping tours. According to Traveloka’s internal data, Hanoi is among the popular destinations on Traveloka’s platform, with inbound flight ticket sales from overseas to the city doubling in the first half of 2024 compared to the same period last year. Through this partnership, Traveloka aims to enhance its range of products and captivating services to inspire global travelers to explore Hanoi. Committed to leveraging Hanoi's potential amidst evolving consumer preferences, Traveloka will provide seamless, accessible, and user-friendly experiences to accompany visitors in their journey through the city.

Ms. Đặng Hương Giang, Director of the Hanoi Department of Tourism, stated, “Collaborating with a travel platform like Traveloka highlights Hanoi’s commitment to digital transformation in tourism, aiming to establish the city as a leading destination. We value Traveloka’s active involvement and profound expertise, which will undoubtedly bring remarkable outcomes for Hanoi’s tourism in the coming years. We anticipate more promotional programs, increased search interest in Hanoi, and a greater influx of tourists. Conversely, we hope Traveloka will offer travelers modern and convenient experiences when exploring Hanoi’s tourism offerings.”

Mr. Iko Putera, CEO of Transport, Traveloka, remarked, “As Southeast Asia’s leading travel platform, Traveloka will leverage our extensive global expertise in tourist behaviors and interests, to significantly advance Hanoi's tourism industry during this era of rapid digital transformation. With Hanoi’s established prominence on the Southeast Asian travel landscape, I believe Traveloka will make it easier and more convenient for those who already know Hanoi to visit while also serving as an excellent platform for new visitors to discover and plan their trips to this charming city.”

To implement the MoU, the Hanoi Department of Tourism organized a conference to promote and survey several tourist routes in the Mekong Delta region. The conference aimed to strengthen tourism development cooperation between Hanoi, Ninh Bình, Kon Tum, and the Mekong Delta provinces, promoting domestic tourism through advertising and product introductions. It was also an opportunity for Hanoi, Ninh Bình, and Kon Tum to showcase their tourism potential and products to participating travel businesses and tourists.

At the event, Traveloka representatives presented on the role of travel platforms in destination marketing, sharing insights from their extensive regional experience and over nine years of operations in Vietnam.

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