At a glance
- Company
- The Cathay Group
- Announcement
- Award
- Location
- Hong Kong
Key figures
- Total awards
- 15
- Gold awards
- four
- Bronze awards
- three
- Merits
- five
- Top 10 Young Stars of the Year awards
- two
- Consecutive years receiving the Grand Award
- third
People
- Alex McGowanCathay Chief Operations and Service Delivery Officer
Recognising the Group’s commitment to thoughtful and attentive service
May 29, 2025 -- Wednesday, May 28, 2025 The Cathay Group was honoured with a total of 15 awards at the annual Customer Service Excellence Awards hosted by the Hong Kong Association for Customer Service Excellence (HKACE) on 27 May, including the prestigious Grand Award for the third consecutive year. These recognitions highlight Cathay’s signature customer-centric approach, underscoring its unwavering commitment to delivering exceptional service as it strives to become one of the world's greatest service brands.
Representing the Cathay Group at the awards ceremony was Cathay Chief Operations and Service Delivery Officer Alex McGowan, along with other senior management members who celebrated the achievements of Cathay staff.
Alex McGowan said: "We are deeply honoured to receive multiple awards this year, especially the Grand Award for the third year running, reflecting our dedication to putting our customers at the centre of everything we do. These awards recognise the incredible efforts of our people across Cathay, especially our service delivery teams who provide the professional, warm and heartfelt service that defines the Cathay service. The recognitions we have received will motivate us to continue to go above and beyond as we strive to become one of the world’s greatest service brands.”
Collectively, the Cathay Group won four Gold awards, three Bronzes, five Merits and two Top 10 Young Stars of the Year awards. These were across a variety of categories, including Field and Special Service, Internal Support Service, FrontliService, Counter Service, Contact Centre Service, People Development, Innovative Service, and Top 10 Young Stars of the Year:
The Customer Service Excellence Awards ceremony is hosted annually by the HKACE to celebrate customer service employees and honour outstanding performers, with the aim of promoting quality customer service culture in Hong Kong.
For more information, visit www.cathay.com.
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In brief
The Cathay Group says it received 15 awards at the Hong Kong Association for Customer Service Excellence’s annual Customer Service Excellence Awards on May 27, including the Grand Award for the third consecutive year. The company’s awards covered several service and staff-development categories. It reported receiving four Gold awards, three Bronzes, five Merits and two Top 10 Young Stars of the Year awards. Cathay Chief Operations and Service Delivery Officer Alex McGowan attended the ceremony with other senior managers and credited staff, particularly service-delivery teams, for the recognition. The HKACE event recognizes customer-service employees and aims to promote service culture in Hong Kong. Cathay says the awards reflect its focus on customer service and its ambition to become one of the world’s greatest service brands.
Key takeaways
- The Cathay Group received 15 awards at the HKACE Customer Service Excellence Awards.
- The Grand Award marked the Group’s third consecutive year receiving that honour.
- The Group reported awards across service, people-development and young-star categories.
- Cathay Chief Operations and Service Delivery Officer Alex McGowan represented the Group at the ceremony.
