Thailand's SUBCON EXPO "SUBCON Thailand is not only the largest trade exhibition in ASEAN. It is a mechanism the BOI uses to connect Thai entrepreneurs to global supply chains, at a moment when massive global industrial restructuring is forcing every country to build a stronger base for its own manufacturers," said Mr. Narit Therdsteerasukdi, Secretary General of the Thailand Board of Investment. "Thai entrepreneurs will be the backbone of Thailand's economy in the years ahead. We will develop SUBCON into a platform that elevates their capabilities and plants Thailand more firmly on the global industrial supply chain map — in AI, semiconductors, modern vehicles, and automation."
Companies said SUBCON Thailand let them source across electric vehicles, semiconductors and advanced electronics, automation and robotics, medical devices, and aerospace — finding buyers, suppliers, and industrial partners across all of them — in a single venue.
"SUBCON Thailand serves as a key platform where automotive and electronics companies connect and explore business opportunities. Through business matching sessions, good potential has been identified to deepen collaboration with Thai entrepreneurs and enhance local industry partnerships," said Mr. Paulino Mendoza, Team Lead Global Processing Manager, BMW (Thailand) Co., Ltd.
In brief
SUBCON Thailand’s 20th edition ended in Bangkok with an estimated USD 705.5 million in parts trade, or approximately 23 billion baht, according to the release. The May 13–16 event attracted more than 50,000 participants and produced over 9,600 business-matching pairs. Co-organized by the Thailand Board of Investment, the Thai Subcontracting Promotion Association and Informa Markets Thailand, the expo connected companies seeking suppliers, buyers and partners in sectors including electric vehicles, semiconductors, electronics, automation, medical devices and aerospace. The BOI says participating companies reported procurement agreements, negotiations and technology partnerships. It plans to broaden the event’s focus to areas such as AI, advanced electronics, modern vehicles and logistics, and to extend business matching to more industries and overseas investors.
Key takeaways
- The 20th SUBCON Thailand reported estimated parts trade of USD 705.5 million.
- Organizers said the May 13–16 event drew more than 50,000 participants and generated over 9,600 matching pairs.
- The BOI says companies reported procurement agreements, follow-up talks and technology partnerships.
- The BOI plans to broaden the expo’s industry scope and expand business matching.
Many BOI-network companies left with concrete results — procurement agreements, follow-up negotiations, and technology partnerships. Business Matching drew the highest satisfaction scores of any activity at the show, reflecting how central buyer-supplier connectivity is to the event's appeal. The results point to broader confidence: companies at the show said Thai manufacturers are internationally competitive on quality and ready to integrate into global supply chains.
Looking ahead, the BOI plans to widen SUBCON's scope — targeting AI, advanced electronics, modern vehicles, and logistics. The BOI will also expand Business Matching to reach a broader set of industries and build closer ties between Thai companies and overseas investors.
"SUBCON Thailand is a mechanism the BOI uses to put Thai entrepreneurs at the center of global supply chains — and to keep them there. The world is going through the biggest industrial shift in a generation. Every country is racing to build a stronger base for its own manufacturers. Thai entrepreneurs will be the backbone of Thailand's economy, and we intend to make SUBCON the platform that gets them there — in AI, semiconductors, modern vehicles, and automation," Mr. Narit said.
USD conversions based on an exchange rate of 32.6 baht per USD.
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Thailand Board of Investment
Established in 1966, the Office of the Board of Investment (BOI) has continuously played an essential role for over 60 years in promoting value-adding investment for the country, from both foreign and Thai investors, to enhance national competitiveness and drive towards a new era of sustainable and balanced growth.
Investment Services Center — PR Section, The Office of the Board of Investment (BOI)
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At a glance
- Company
- Thailand Board of Investment
- Announcement
- Event
- Location
- Bangkok, Thailand
Key figures
- Estimated parts trade
- USD 705.5 million
- Estimated parts trade in baht
- approximately 23 billion baht
- Participants
- more than 50,000
- Business matching pairs
- over 9,600
People
- Narit TherdsteerasukdiSecretary General of the Thailand Board of Investment
- Paulino MendozaTeam Lead Global Processing Manager, BMW (Thailand) Co., Ltd.
- Waranchalee SuwanpimolkulAssistant Managing Director, S.K. Polymer Co., Ltd.
