Monthly viewership exceeds 300,000 Minutes streamed soar 125% from 2022
September 19, 2023 -- The Seven Network’s FAST channels are growing at lightning pace, with the minutes streamed surging 125% over the past year and the channels now drawing a unique monthly audience of over 300,000 viewers.
More than 630 million minutes of Seven’s FAST (free ad-supported streaming TV) programming were watched on 7plus in the 12 months to 31 August this year, up from 280 million minutes in the previous corresponding period and representing nearly 10% of all live content viewed on 7plus.
The average number of unique monthly users watching the suite of over 50 FAST channels on 7plus jumped 56% year-on-year and the number of minutes consumed per viewer grew by 41% year-on-year.
Over 30 of Seven’s FAST channels are exclusive to 7plus and feature a curated schedule of premium, Australian programs that local audiences love, including Home and Away, Better Homes & Gardens and Border Security.
Popular FAST channels on 7plus include Blue Lights, Blue Heelers, Crazy In Love, Cooking and Culture, and ONE Fight Replays.
Seven West Media Chief Digital Officer, Gereurd Roberts, said: “Seven is Australia’s leader in FAST channels. They are an integral pillar of our content strategy on 7plus, alongside our leading video-on-demand and live streaming content.
“Great local content resonates the most with Australians, and over 70% of our viewed FAST content is premium Australian programming, with more than 90% of this exclusive to 7plus. Our focus on home-grown storytelling and Australian voices has enabled us to forge a deep connection with our audience, who value authenticity and relevance.”
In brief
Seven Network says viewing of its free ad-supported streaming TV channels on 7plus rose substantially over the year to 31 August 2023. The service recorded more than 630 million minutes watched, compared with 280 million in the previous corresponding period, and attracted over 300,000 unique viewers per month. The company reports increases in both monthly users and viewing time per viewer. Its FAST offering includes more than 50 channels, with over 30 exclusive to 7plus. Seven executives highlighted Australian programming as a major part of the channels’ viewing, and described advertising measurement and campaign-planning options available to advertisers. The release also names several popular channels, including Blue Lights, Blue Heelers and ONE Fight Replays.
Key takeaways
- Seven reports more than 630 million minutes of FAST programming watched on 7plus in the 12 months to 31 August.
- The company says the channels drew over 300,000 unique monthly viewers.
- Seven offers over 50 FAST channels, with more than 30 exclusive to 7plus.
- Executives cite Australian programming and advertising opportunities as notable features of the service.
Seven Network Digital Sales Director, Rachel Page, said: “As FAST audiences on 7plus continue to grow at pace, so too do the commercial opportunities for our partners and agencies.
“Like with 7plus live and on-demand viewing, OzTAM’s Video Player Measurement (VPM) continues to provide advertisers with robust reach and engagement metrics unique to BVOD. Our FAST channels also open up new opportunities for smaller advertisers, offering cost-effective, optimised campaign planning and buying options that are not restricted by smaller budgets,” she said.
“Using 7REDiQ, brands will be insight-driven when looking to connect their message with the highly engaged FAST audiences. Leveraging consumer data from categories like automotive, FMCG and over 40 VISA merchant categories, FAST channels deliver brands more than just age, gender and life stage when making considerations to activate campaigns that drive maximum impact on the largest screen in the home.”
For further information, please contact:
Rob Sharpe
Head of Corporate Communications
M: 0437 928 884
E: [email protected]
About the Seven Network
The Seven Network is part of Seven West Media (ASX: SWM), one of Australia’s most prominent media companies, with a market-leading presence in content production across broadcast television, publishing and digital. The Seven Network alone reaches more than 17 million people a month.
The company is home to some of Australia’s most renowned media businesses, including the Seven Network and its affiliate channels 7two, 7mate, 7flix and 7Bravo; broadcast video on demand platform 7plus; 7NEWS.com.au; The West Australian; and The Sunday Times. The Seven Network is home of Australia’s most loved news, sport and entertainment programming. Its iconic brands include Australia’s leading news and public affairs programs 7NEWS, 7NEWS Spotlight, Sunrise and The Morning Show, The Voice, Home and Away, Dancing With The Stars, Australian Idol, My Kitchen Rules, Big Brother, SAS Australia, Farmer Wants A Wife, The Chase Australia, Better Homes and Gardens, RFDS, The 1% Club and the TV WEEK Logie Awards. Seven Network is also the broadcast partner of the AFL, Cricket Australia and Supercars.
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At a glance
- Company
- Seven Network
- Announcement
- Product
Key figures
- FAST viewing in the 12 months to 31 August
- More than 630 million minutes
- FAST viewing in the previous corresponding period
- 280 million minutes
- Year-on-year increase in minutes streamed
- 125%
- Unique monthly FAST audience
- Over 300,000 viewers
- Year-on-year increase in average unique monthly users
- 56%
- Year-on-year increase in minutes per viewer
- 41%
People
- Gereurd RobertsSeven Network Chief Digital Officer
- Rachel PageSeven Network Digital Sales Director
