June 17, 2024 -- RS Public Company Limited or RS Group announced its newly adjusted business strategies and major organization restructuring to further strengthen existing businesses and extend to new opportunities for business growth.
At a glance
- Company
- RS Public Company Limited
People
- Mr. ChetSuccessor expected to take a leadership role soon
- Mr. Chot ChetchotisakSuccessor expected to take a leadership role soon
- Mrs. Pornpan TecharungchaikulHigh-level executive
- Mr. Wittawat WetchabutsakornHigh-level executive
Products and programs

Three key strategies to advance the organization include:
- RESTRUCTURE: The executive team will be reorganized, while the successors, namely Mr. Chet and Mr. Chot Chetchotisak, are expected to officially take the team’s leadership roles soon, together with the other high-level executives, including Mrs. Pornpan Techarungchaikul and Mr. Wittawat Wetchabutsakorn. As a result, an executive team with a strong, competent combination will be formed to drive forward the organization.
- REDUCE: To optimize efficiency and agility for all aspects of management and operation, the cost will be reduced and controlled on an organizational scale.
- REFOCUS: Business strategies and direction will be modified. The organization will be divided into three main business groups, namely Products, Music & Entertainment, and RSX. RSX consists of a variety of new businesses, such as Pet Experiential Retail, New Education, Multi-Channel Network (MCN) Business and etc. To further improve synergy and accelerate exponentially, the Group will also collaborate with a range of new partners.
Soon, RS Group will reveal more details, along with its well-defined and exciting roadmap and milestones. Moving forward, RS Group will continue to create value for the organization, its shareholders and consumers, over the short and long terms.
For more information and updates from RS Group, please find www.rs.co.th and https://www.facebook.com/RSGROUPOFFICIAL
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Questions around this news
What are the three strategies in RS Group’s restructuring?
The release describes the changes as “Restructure,” “Reduce” and “Refocus.” Restructure involves reorganizing the executive team; Reduce means cutting and controlling costs across the organization; and Refocus involves changing business direction and organizing operations into three groups: Products, Music & Entertainment, and RSX.
Which businesses will be included in RSX?
The release says RSX will include a range of new businesses: Pet Experiential Retail, New Education and a Multi-Channel Network (MCN) business, among others. It does not provide further details about how these businesses will operate or how they will fit into the group’s plans.
Who is expected to take leadership roles at RS Group?
The release says successors Mr. Chet and Mr. Chot Chetchotisak are expected to officially assume leadership roles soon. It also names Mrs. Pornpan Techarungchaikul and Mr. Wittawat Wetchabutsakorn among the high-level executives who will be part of the reorganized executive team.
What details has RS Group shared about its future roadmap?
The release says the group plans to provide more information later, including a roadmap and milestones. It also says the changes are intended to strengthen existing businesses and pursue new growth opportunities, while creating value for the organization, shareholders and consumers over both the short and long term.
Earlier from RS Public Company Limited
- RS Mall rebrands to RS Mall X, revolutionizing its business model to expand its social commerce under MCN model by building over 120 artists into content creators to cover all customer segments
- Popcoin under RS group transforms its digital token into Thailand’s first complete entertainment CRM connecting customers to businesses with the unexpected experience from entertainment NFT
- RS Group’s RS LiveWell joins hands with The OCBFF Corporation, signing MOU in distributing and strengthening Thai health & beauty brands in the Philippines and Asia
- RS Group expects revenue growth of over 4.4 billion baht unlocking value and surpassing boundaries with 4 strong businesses and management adjustment to advance new S-Curves
- RS Group unveils Q3/2023 success achieving an all-time high with a profit of 1.182 billion baht through the Value Unlock strategy while being confident about the strong revenue growth anticipated for this year