In brief
Prudential Assurance Malaysia Berhad (PAMB) says it received the Natural Health Iconic Brand 2025 title and three product-category awards at the Natural Health & 健康时尚 Readers’ Choice Awards 2025. The winning plans were PRUMillion Med Active for medical insurance, PRUMy Child Plus for child insurance and PRUElite Flex for legacy insurance. The company says the awards are based on public votes. PAMB also cited its community work, including PRUKasih Aman, a micro-insurance offering for financially vulnerable Malaysians, and financial education initiatives such as Cha-Ching and Youth Financial Education programmes. The awards ceremony took place in Kuala Lumpur on January 29, 2026. PAMB, established in 1924, said the recognition followed its 100-year anniversary in Malaysia.
Key takeaways
- PAMB received the Natural Health Iconic Brand 2025 title and three category awards.
- PRUMillion Med Active, PRUMy Child Plus and PRUElite Flex won insurance-plan categories.
- The company says the awards are determined by readers and consumers.
- PAMB highlighted micro-insurance and financial education initiatives for Malaysian communities.
Prudential Assurance Malaysia Berhad (PAMB) was named Natural Health Iconic Brand 2025 at the Natural Health & 健康时尚 Readers’ Choice Awards 2025, also winning Best Medical, Child, and Legacy Insurance Plan categories, underscoring its century-long leadership and public trust in Malaysia.
Federal Territory of Kuala Lumpur, Malaysia, March 11, 2026 -- Prudential Assurance Malaysia Berhad (PAMB) has kicked off the year with a major win at the Natural Health & 健康时尚 Readers’ Choice Awards 2025, taking home three product category awards and the prestigious Natural Health Iconic Brand 2025 title.
The "Iconic Brand" distinction is a rare honor reserved for companies that have demonstrated decades of leadership and trust. For PAMB, this recognition comes on the heels of its 100-year anniversary in Malaysia, cementing its role as a trusted name in the nation’s financial and healthcare services.
The People’s Choice for Protection
Unlike industry-voted accolades, these awards are determined by the public. This year, readers and consumers identified three specific PAMB solutions as the gold standard in their respective categories:
- Best Medical Insurance Plan: PRUMillion Med Active – Recognized for its high coverage limits and innovative "no-claims" discount that rewards customers for staying healthy.
- Best Child Insurance Plan: PRUMy Child Plus – Celebrated for its comprehensive protection, supporting mothers-to-be from as early as 13 weeks of pregnancy and babies through their adult years.
- Best Legacy Insurance Plan: PRUElite Flex – Applauded for its flexibility in wealth planning and guaranteed income up to age 100.
Prudential takes home the Natural Health Iconic Brand 2025 Award and multiple category wins
Supporting Communities
Beyond its award-winning products, PAMB was also highlighted for its commitment to social impact, specifically its work in financial literacy and making insurance affordable for underserved communities.
The insurer has been lauded for PRUKasih Aman, an inclusive micro‑insurance solution designed to provide basic financial protection to financially vulnerable Malaysians who may otherwise be unable to access or afford traditional insurance products.
Complementing these protection efforts, financial literacy remains a critical foundation for long‑term resilience, which is why initiatives such as Cha‑Ching and Youth Financial Education programmes play an important role in Malaysia. By equipping children and young people with practical skills and confidence to make informed financial decisions, these programmes help the next generation navigate an increasingly complex financial landscape with greater independence and resilience.
Celebrating Excellence
The awards ceremony, held in Kuala Lumpur on 29 January 2026, celebrated brands that contribute meaningfully to personal health and wellbeing. Since 2011, the Natural Health Readers’ Choice Awards have served as a trusted compass for Malaysian consumers looking for the best in wellness and protection.
This latest milestone reinforces PAMB’s mission which is “to be the most trusted partner and protector for this generation and generations to come through continued innovation and accessible financial and health solutions.”
About PAMB
Prudential Assurance Malaysia Berhad (PAMB), established in 1924, is a leading and innovative insurance company in Malaysia, involving savings, protection and investment support through its nationwide network of branches, agency force and bancassurance partners. Discover more about Prudential Assurance Malaysia Berhad at http://www.prudential.com.my/en/
About Natural Health Magazine
Natural Health Magazine is Malaysia's leading media platform for healthy and holistic living, reaching more than 120,000 readers every month on digital, print, and social media platforms. It offers comprehensive resources covering health, beauty, wellness, home, and living, empowering readers with expert advice and practical tips. To view the complete list of winners of Natural Health & 健康时尚 Readers’ Choice Awards 2025, please visit: https://naturalhealth.my/naturalhealth2025awards/
Contact Info:
Name: Nur Syakirin Binti Saleh
Email: Send Email
Organization: Prudential Assurance Malaysia Berhad
Website: http://www.prudential.com.my/en/
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Questions around this news
Which awards did PAMB receive at the Natural Health Readers’ Choice Awards 2025?
The release says PAMB received the Natural Health Iconic Brand 2025 title and three category awards: Best Medical Insurance Plan for PRUMillion Med Active, Best Child Insurance Plan for PRUMy Child Plus, and Best Legacy Insurance Plan for PRUElite Flex. The ceremony took place in Kuala Lumpur on January 29, 2026.
What is microinsurance?
Microinsurance is insurance designed to provide basic protection through products intended to be accessible to people with limited incomes or resources. Coverage and features depend on the specific policy. The release describes PRUKasih Aman as an inclusive micro-insurance solution aimed at financially vulnerable Malaysians who may have difficulty accessing or affording traditional insurance.
How does a no-claims discount work?
A no-claims discount is a reduction in a policy’s cost or another benefit offered under its terms when the policyholder makes no eligible claims during a specified period. The conditions vary by product; the release describes PRUMillion Med Active’s feature as rewarding customers for staying healthy but does not outline its precise eligibility rules.
How were the Readers’ Choice Awards winners selected?
The release says the awards are determined by the public rather than by industry voting, and that readers and consumers selected the winning solutions. It does not describe the voting process, such as how votes were submitted or verified. The awards ceremony was held in Kuala Lumpur on January 29, 2026.
