Australia’s #1 cooking show reaches 9.8 million in 2024, delivers biggest audience since 2019
November 20, 2024 -- The Seven Network’s My Kitchen Rules has taken the crown as Australia’s #1 cooking show, with the 2024 season reaching 9.8 million people and drawing its biggest audience since 2019.
This year’s series ended on a high last night, with Simone and Viviana victory in the Grand Final reaching 1.85 million and attracting an average audience of 1.13 million, up 9% on last year’s Grand Final and also the biggest number since 2019.
More than 116,900 people watched the Grand Final on 7plus, a record number and up 87% on last year.
Across its 2024 season, My Kitchen Rules was up 4% on last year, including 49% jump on 7plus. It joins Australian Idol, Farmer Wants A Wife, The Front Bar and the TV WEEK Logie Awards on the list of key Seven entertainment shows that have grown their audiences this year.
Seven Network’s Director of Content, Unscripted, Majella Hay, said: “Real food, great home cooks, Manu and Colin were a fantastic combination again this year and Australia responded, making this year’s My Kitchen Rules the best and the biggest in five years.
“Thank you to our wonderful judges and home cooks, and to everyone at Seven and ITV Studios for creating such great entertainment. We can’t wait for the 2025 season.”
Questions around this news
How many people watched My Kitchen Rules in 2024?
The release says the 2024 season reached 9.8 million people. It also reports that the season was up 4% on the previous year, including a 49% increase on 7plus. The Grand Final reached 1.85 million, with an average audience of 1.13 million.
Who won the 2024 My Kitchen Rules Grand Final?
Simone and Viviana won the 2024 Grand Final, according to the release. The episode attracted an average audience of 1.13 million, while its reported reach was 1.85 million. The release says the Grand Final’s average audience was up 9% on the previous year.
What is a television audience reach?
Audience reach is the number of distinct people who watched a program or event at least once during a stated period. It differs from average audience, which describes the typical audience size over a defined viewing interval. A person may count toward reach even if they watched only briefly.
What is brand integration in a television program?
Brand integration is the inclusion of a sponsor’s products, services or identity within a program’s content or production. It can take forms such as products used by participants or settings that feature a brand. This differs from a conventional advertisement shown separately from the program.
Seven’s National Television Sales Director, Katie Finney, said: “My Kitchen Rules wouldn’t have been possible without the support and commitment of our major partners Spotlight, Woolworths and – for the first time – Lurpak, plus our sponsors Kaboodle Kitchens and Sensodyne. Thank you to all of them.
“My Kitchen Rules is the perfect platform to integrate brands authentically, giving the contestants in the competition what they need to shine and inspiring our audiences to take action – whether it’s cooking the recipes from the show or drawing style inspiration from the contestants’ instant home restaurants.”
My Kitchen Rules is produced for Seven by ITV Studios Australia and will return in 2025.
For further information, please contact:
Neil Shoebridge
M: 0417 511 012
E: [email protected]
Andrew Knowles
M: 0449 510 357
E: [email protected]
About the Seven Network
The Seven Network is part of Seven West Media (ASX: SWM), one of Australia’s most prominent media companies, with a market-leading presence in content production across broadcast television, publishing and digital. The Seven Network alone reaches about 17 million people a month.
The company owns some of Australia’s most renowned media businesses, including the Seven Network and its affiliate channels 7two, 7mate, 7flix and 7Bravo; the digital platform 7plus; 7NEWS.com.au; The West Australian; The Sunday Times; PerthNow; The Nightly; and Streamer. The Seven Network is home to Australia’s most loved news, sport and entertainment programming, including 7NEWS, 7NEWS Spotlight, Sunrise, The Morning Show, The Voice, Home and Away, Australian Idol, My Kitchen Rules, SAS Australia, Farmer Wants A Wife, The Chase Australia, Better Homes and Gardens, RFDS, The 1% Club and the TV WEEK Logie Awards. Seven Network is also the broadcast partner of the AFL, Cricket Australia and Supercars.
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At a glance
- Company
- Seven Network
- Location
- Australia
Key figures
- 2024 season reach
- 9.8 million
- Grand Final reach
- 1.85 million
- Grand Final average audience
- 1.13 million
- Grand Final audience growth year over year
- 9%
- Grand Final 7plus viewers
- 116,900
- Grand Final 7plus audience growth year over year
- 87%
People
- SimoneGrand Final winner
- VivianaGrand Final winner
- Majella HaySeven Network Director of Content, Unscripted
- Katie FinneySeven National Television Sales Director
