October 12, 2023 -- Ampol Foodary has been unveiled as one of Australia’s select retailers for MrBeast’s Feastables range of chocolates which are now available on the go, in-store, at Ampol Foodary.
The highly sought-after range of confectionary was founded last year by YouTube sensation, MrBeast.
MrBeast is the world’s most popular YouTube creator with more than 190 million subscribers, which includes 11 per cent of the Australian population.
In its first year, Feastables broke into the top 10 chocolate brands in the US and has since sold out at launch in other international markets, including the UK and New Zealand.
Jenny O'Regan, Chief Brand Officer, Ampol, said: "Feastables has captured the hearts and taste buds of millions of chocolate enthusiasts around the world and countless Australians have been eagerly awaiting its arrival on our shores.
At a glance
- Company
- Ampol
- Announcement
- Product
- Location
- Australia
Key figures
- MrBeast YouTube subscribers
- more than 190 million
- Share of Australian population among subscribers
- 11 per cent
- Ampol Foodary customers served across national network
- three million
- Chocolate pack sizes
- 35g and 60g
People
- Jenny O'ReganChief Brand Officer, Ampol
- MrBeastYouTube creator
Products and programs
"Ampol Foodary is always on the lookout for unique and distinctive offerings for our customers and the release of Feastables at our Foodary sites certainly aligns to this ambition.
"Serving three million customers across our national network, we're thrilled to be one of Feastables' select retailers here in Australia.
“We can’t wait to help satiate the desires of those eagerly awaiting the arrival of this treat which has proven a hit around the world."
The Feastables range of chocolates cater for a variety of tastes, coming in Milk Chocolate, Milk Chocolate Crunch and Deez Nutz in 35g and 60g sizes.
Customers can keep an eye out for an upcoming interactive gamified consumer promotion offering customers a chance to participate in a MrBeast-style experience. Further details will be announced soon.
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Questions around this news
Where can customers buy Feastables chocolates in Australia?
At the time of the announcement, Feastables chocolates were available in-store at Ampol Foodary locations. The release describes Ampol Foodary as one of the range’s select retailers in Australia, but does not list individual store locations.
Which Feastables chocolate varieties and sizes were announced?
The release lists Milk Chocolate, Milk Chocolate Crunch and Deez Nutz. Each variety was offered in 35g and 60g sizes. It does not provide further information about ingredients, nutritional details or availability of individual varieties at specific stores.
What was the planned Feastables customer promotion?
The release said an interactive, gamified consumer promotion was upcoming and would give customers a chance to take part in a MrBeast-style experience. It did not provide the promotion’s start date, participation rules or other details, saying those would be announced later.
What does a gamified promotion mean?
A gamified promotion uses elements commonly associated with games—such as challenges, choices, points or rewards—to encourage people to engage with a marketing campaign. The specific mechanics vary by promotion; the term alone does not indicate what participants must do or what they may receive.
