BANGKOK, June 5, 2025 -- MOVE, the region’s leading travel booking app, is taking its growth in Thailand to new heights with the launch of a bold new tagline - ‘Travel More for Less’, and a symbolic aircraft livery at Don Mueang Maintenance Center (DMC), Thai Aviation Industries Co,.Ltd (TAI). The initiative underscores MOVE’s deepening commitment to Thailand as a core market and reinforces its vision of making travel more affordable and inclusive for all.
Since its official rebranding from AirAsia Superapp to MOVE last February, the platform has rapidly gained traction as an OTA, with non-AirAsia flight bookings growing 64% and hotel bookings improved by about 30% since the rebranding last year. Furthermore, MOVE has continued to introduce enhancements to its app with features such as simpler flight booking flow, improved Chatbot, smoother account login with biometric (Passkey), as well as exciting services such as Easy Cancel and ValuePack for flights regionally.
Nadia Omer, CEO AirAsia MOVE said, “Thailand has always been a vibrant hub for travellers, and we are deeply committed to this market. That’s why we chose Thailand to launch this next phase of our journey. MOVE is not just a name change—it’s a mindset shift. Travellers today want more than just flights. They want flexibility, simplicity, and value. And that’s exactly what MOVE is built to deliver - traveling more, for less.”
In brief
MOVE announced a new “Travel More for Less” tagline and an aircraft livery in Thailand, describing the country as a core market for its travel-booking platform. The company says non-AirAsia flight bookings rose 64% and hotel bookings improved by about 30% after its rebranding from AirAsia Superapp to MOVE. Recent app updates include a simpler flight-booking process, an improved chatbot and biometric login, alongside services such as Easy Cancel and ValuePack. MOVE also highlighted booking benefits available in Thailand, including discounts on selected services and a limited-period waiver of processing fees for eligible Thai AirAsia bookings. The campaign livery appears on an Airbus A320 operated by Thai AirAsia. MOVE says its platform offers flights from more than 700 airlines, over a million hotels, airport transfers and duty-free shopping.
Key takeaways
- MOVE launched its “Travel More for Less” tagline and an Airbus A320 campaign livery in Thailand.
- The company reports 64% growth in non-AirAsia flight bookings and about 30% improvement in hotel bookings since rebranding.
- Eligible direct Thai AirAsia flight bookings made in Thailand have no processing fees during the stated period.
- MOVE says its platform includes flights from over 700 airlines and access to more than a million hotels.
Travellers can enjoy many exclusive benefits such as instant booking for AirAsia flights, up to 15% cheaper ancillary services such as baggage and in-flight meals, THB230 off for hotel bookings, the ability to earn AirAsia points, cancel flights easily with the EasyCancel option and no processing fees for AirAsia bookings* made in Thailand (from 15 May - 15 August 2025), as MOVE is the official booking platform for AirAsia flights.
However, MOVE’s offerings extend beyond that, with flights from over 700 global airlines, and access to more than a million hotels worldwide, airport transfers, as well as duty-free shopping with in-flight delivery and much more.
The newly unveiled ‘Travel More for Less’ tagline is MOVE’s call to action for travellers in Thailand and the region. It’s supported by a specially designed aircraft livery on an Airbus A320 aircraft operated by Thai AirAsia, that will serve as a flying symbol of the campaign, connecting MOVE’s values with travellers throughout ASEAN.
Nadia Omer further commented, “Aircraft are powerful symbols—they connect people and places, and we wanted this aircraft to carry the spirit of MOVE across the skies. But more importantly, we want every traveller who sees it to know that they can now explore more destinations, enjoy better deals, and experience smarter travel—all in one app.”
MOVE’s mission is clear: to make travel not only accessible and affordable, but also delightful. And with its growing footprint in Thailand, the brand is poised to be the go-to travel platform for budget-conscious explorers across the region.
For the latest updates, follow @airasiamove on Instagram & TikTok. Download the app from the Apple App Store, Google Play Store, and Huawei App Gallery for a smooth and enhanced booking experience.
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*No processing fee period: 15 May – 15 August 2025. Applicable only for direct flight bookings with Thai AirAsia (FD). This does not include fly-thru routes or bookings with Thai AirAsia X (XJ).
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Questions around this news
What travel services does MOVE say are available through its app?
The release says the app offers flights from more than 700 airlines, access to over a million hotels, airport transfers and duty-free shopping with in-flight delivery. It also highlights AirAsia flight booking, the Easy Cancel option, and ValuePack for flights. The company describes the app as its official booking platform for AirAsia flights.
What are the terms of the no-processing-fee offer in Thailand?
The release states that the offer runs from 15 May to 15 August 2025 and applies only to direct bookings on Thai AirAsia flights (FD). It excludes fly-thru routes and bookings with Thai AirAsia X (XJ). The release also lists other traveller benefits, including a hotel-booking discount and the ability to earn AirAsia points.
What does an online travel agency do?
An online travel agency, or OTA, is a digital service through which travellers can search for and book travel products. Depending on the service, these may include flights, hotels, car rentals or transfers. The agency typically displays options from travel providers and handles booking steps, while the provider may deliver the travel service.
How does biometric authentication with a passkey work?
Biometric authentication uses a physical characteristic, such as a fingerprint or face scan, to help confirm a user’s identity. With a passkey, the device uses cryptographic credentials to authenticate the user, and a biometric check may be used locally to authorize access. The biometric data is generally not shared with the service being accessed.
