MATRADE Leads ASEAN Online Sales Day 2025 to Boost Digital Economy

KUALA LUMPUR, August 7, 2025 -- The Ministry of Investment, Trade and Industry (MITI), together with Malaysia External Trade Development Corporation (MATRADE) — the national coordinator for Malaysia and the overall ASEAN-level lead for the ASEAN Online Sales Day (AOSD) 2025 Task Force — is proud to announce the return of AOSD 2025, which will take place from 8 to 10 August 2025.

First launched in 2020 during the height of the COVID-19 pandemic, AOSD has since grown into a flagship regional initiative, reflecting ASEAN’s collective strength and commitment to building a dynamic digital economy. This annual, region-wide online shopping campaign brings together leading e-Commerce platforms, Small and Medium Enterprises (SMEs) and consumers across all ten ASEAN member states.

Boosting ASEAN’s Digital Economy

The Southeast Asian digital economy continues to grow at a rapid pace. According to the Google–Temasek e-Conomy SEA 2024 report, the region’s digital economy reached US$263 billion in Gross Merchandise Value (GMV) in 2024, marking a 15% year-on-year increase. Notably, video commerce now accounts for 20% of e-Commerce GMV, up from less than 5% in 2022, highlighting new opportunities for businesses to reach customers in innovative ways.

“The ASEAN Online Sales Day is more than just a sales event; it is a powerful demonstration of regional solidarity and the immense opportunities of our single digital market,” said Mr. Mansor Shah Wahid, Deputy Chief Executive Officer (Exporters Development), MATRADE. 

“As ASEAN Task Force Chair for 2025, MITI & MATRADE are committed to empowering SMEs to embrace digitalisation, expand their online presence and thrive in today’s digital economy,” he added. 

Empowering SMEs and Showcasing ASEAN Brands

AOSD provides an unparalleled platform for SMEs to showcase their products, strengthen their digital presence and connect with ASEAN’s 660 million consumers. Businesses ranging from food producers and textile makers to innovative tech brands will benefit from enhanced visibility and participation in one of the region’s most anticipated digital campaigns.

Success stories from past editions, demonstrate the transformative impact of digital platforms in enabling SMEs to scale and compete in the regional marketplace.

Shopping during AOSD isn’t just about getting great deals – it’s also about supporting local businesses and celebrating the creativity of ASEAN. Every purchase helps strengthen connections across the region while giving consumers the chance to discover unique products and enjoy special promotions.

What Consumers Can Expect

From 8–10 August 2025, consumers in Malaysia and across ASEAN can look forward to:

• Exclusive discounts and promotions from participating e-Commerce platforms and webstores.
• AOSD-branded offers, making it easy to identify authentic deals.
• A diverse showcase of products from across ASEAN including Malaysia that reflecting the region’s talent, creativity and entrepreneurial spirit.

Shop ASEAN, Support ASEAN

MATRADE urges all consumers to mark their calendars for 8–10 August 2025 and support this regional campaign. Look out for the AOSD logo on your favourite e-Commerce platform to unlock exclusive promotions and play a role in strengthening ASEAN’s digital economy.

For businesses, AOSD 2025 offers more than just sales. It is an opportunity for growth, collaboration and long-term digital competitiveness.

For Clarification:

Businesses interested in joining AOSD 2025 may contact:
Mr. Saifuddin Khalid
Email: [email protected] | WhatsApp: +6017-476 6250

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