Katalis Partners with Traveloka to Provide Digital Literacy Training for the Tourism Industry

SURABAYA, July 16, 2024 -- Indonesia’s tourism industry will be better prepared for the digital era, with a new training course on digital literacy commencing today out of a partnership between Katalis, a government-backed business development program, and Traveloka, Southeast Asia’s leading travel platform. This collaboration signifies a major step forward in preparing the industry for the digital era. The program aims to open opportunities for Australian training providers to engage with Traveloka’s platform and enhance Indonesia’s tourism sector by providing a solid foundation to thrive in the modern tourism market.

The training program includes modules covering digital security and ethics, digital marketing, and the use of digital platforms intended to advance participants’ understanding of the digital landscape. Katalis is collaborating with TAFE Queensland to deliver high-quality training to address the skills gap in Indonesia’s tourism industry and facilitate the participation of disadvantaged groups in Technical Vocational Education and Training (TVET) courses. The program also aims to increase the number of high-quality tourism villages to attract domestic and international tourists. Upon graduation, the eligible micro, small, medium enterprises (MSMEs) participants can join Traveloka through the Traveloka Xperience platform as partners and offer their products and services on the global platform.

Thirty individuals have been chosen to participate in a five-day training course starting today at Ciputra University. The participants include lecturers, students, MSMEs, tourism operators, tourism village practitioners, and representatives of the Surabaya City and East Java Provincial Governments.

“Traveloka is firmly committed to upholding its corporate social responsibility principles and advancing sustainable tourism development in Indonesia by enhancing MSMEs. Indonesia holds immense world-class tourism potential, and we are pleased to collaborate with Katalis to expand our range of specialised, tailor-made training programs. These programs are designed to empower Indonesia’s tourism enterprises to access a global audience effectively and demonstrate the value of Indonesia’s offering,” said Albert, Co-Founder, Traveloka.

Previously, Traveloka has conducted digital skills training for Indonesia’s tourism businesses, including its flagship Desa Wisata programs, in collaboration with the Ministry of Tourism and Creative Economy.

“This new training initiative is an exciting new step in our partnership with Traveloka and expands a proven model for Australian training providers to reach thousands of small and medium tourism enterprises across Indonesia. It will support new opportunities and markets for growth for both Indonesia’s tourism industry and Australia’s training providers, a true partnership that benefits both countries,” said Paul Bartlett, Director, Katalis.

With women accounting for 55 percent of the workforce in the Indonesian tourism industry, this new initiative has the potential to benefit female-led businesses and communities.

Through the Traveloka Xperience platform, Katalis has pioneered commercial partnerships with Australian training providers, including Melbourne Polytechnic.

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