At a glance
- Company
- JD.com, also known as JINGDONG
- Announcement
- Product
Key figures
- Replacement policy period
- 180 days
- Co-branded membership card price
- 298 RMB
- Stated value of card benefits
- over 1,200 RMB
- Reported increase in annual spending after subscribing
- 150%
- Reported increase in shopping frequency after subscribing
- over 120%
- Reported member annual spending compared with non-members
- 10 times
Products and programs
January 13, 2025 -- On January 8, 2025, JD.com, also known as JINGDONG, announced that it will fully upgrade its paid membership program, JD PLUS, introducing new features such as the “Lifestyle Service Package,” the “180-Day Premium Replacement” policy, expanded “Unlimited Free Shipping,” and more.
- The “Lifestyle Service Package” allows members to redeem PLUS credits for services such as home cleaning, laundry, car washes, free shipping, telemedicine consultations, monthly e-book subscriptions, and health checkups.
- Members will also enjoy the “180-Day Premium Replacement” policy for self-operated products, including phones, appliances, and digital devices. Items with quality issues will be replaced within 180 days of delivery, offering worry-free after-sales protection.
- The “Unlimited Free Shipping” service has been expanded to JD’s on-demand retail platform, JD NOW, covering self-operated businesses including 7FRESH, JD Grocery, JD Pharmacy, and JD Super. Members can enjoy cost-free, minute-level delivery without order value thresholds.
- Additionally, JD PLUS has partnered with Tencent Video, NetEase Cloud Music, and others to launch co-branded membership cards. Priced at just 298 RMB, the cards offer shopping, streaming, and music benefits worth over 1,200 RMB.
Since its launch in 2015, JD PLUS has pioneered paid memberships in China’s e-commerce sector, offering exclusive perks such as a 5% discount on select products, dedicated customer service, and free returns, along with nearly 100 lifestyle privileges in partnership with over 2,000 brands.
JD PLUS members are among the most engaged and loyal online shoppers in China, with annual spending averaging 10 times that of non-members. Data shows that after subscribing, members increase their annual spending by 150% and shopping frequency by over 120%.
By consistently enhancing member benefits, JD PLUS drives user satisfaction and loyalty while providing partner brands with a unique channel for sustainable growth through increased engagement, visibility, and sales.
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In brief
JD.com says it is expanding its JD PLUS paid membership with new services and shipping benefits. The update adds a Lifestyle Service Package, through which members can use PLUS credits for offerings including home cleaning, laundry, telemedicine and health checkups. A replacement policy covers eligible self-operated products with quality issues for 180 days after delivery. Free shipping is also extended to JD NOW and specified self-operated businesses, with no order-value minimum. The company has introduced co-branded membership cards with Tencent Video, NetEase Cloud Music and other partners. JD.com says the cards cost 298 RMB and include benefits it values at more than 1,200 RMB. The release also reports higher spending and shopping activity among members after subscribing.
Key takeaways
- JD PLUS adds a Lifestyle Service Package with services redeemable through member credits.
- Eligible self-operated products with quality problems can be replaced within 180 days of delivery.
- Unlimited free shipping extends to JD NOW and several self-operated businesses without an order-value threshold.
- Co-branded cards with Tencent Video, NetEase Cloud Music and other partners are priced at 298 RMB.
