At a glance
- Company
- JD.com and Camposol
- Announcement
- Partnership
- Location
- Shanghai, China
Key figures
- JD Super anticipated blueberry purchases
- over 1,000 tons
- Estimated Peruvian blueberry yield
- exceeding 400,000 tons
- Increase from last year
- 27%
- JD Super share of supply to China
- 10% of the 72,000-ton supply
- JD Logistics cold-chain coverage
- over 300 cities
Products and programs
July 9, 2025 -- JD Super, the supermarket division of JD.com, and Camposol, Peru’s leading fruit exporter, celebrated the arrival of the first 2025 season Peruvian blueberries in Shanghai on July 4. This landmark shipment, facilitated through a direct-procurement partnership, launches the global blueberry season and reinforces JD.com’s role as a trusted bridge for international brands and specialty products reaching Chinese consumers.
Building on the successful collaboration in 2024, JD Super and Camposol have strengthened their partnership to source top-tier blueberries directly from Peru’s northern orchards. This year, JD Super anticipates purchasing over 1,000 tons of blueberries, streamlining the supply chain to deliver fresher, more affordable fruit to Chinese shoppers. By eliminating intermediaries and optimizing the process, this partnership makes premium blueberries more accessible and less expensive, enabling consumers to enjoy what’s popularly called “blueberry freedom” in China.
The 2025 Peruvian blueberry season arrived two weeks ahead of schedule, with an estimated yield exceeding 400,000 tons of exceptional quality produce —a 27% increase from last year. JD Super is set to capture 10% of the 72,000-ton supply to China, cementing its position as the largest online retailer for Peruvian blueberries. The initial shipment features the selection of the premium Madeira variety, carefully graded to 16MM+ and 18MM+ sizes for superior flavor, sweetness, and consistency.
JD Super implements a comprehensive assurance system to ensure uncompromising quality through rigorous controls. On-site specialists at Camposol’s Peruvian warehouses monitor product standards from the source, while JD Super conducts regular online quality checks to ensure consistent excellence. Every blueberry meets JD’s strict standards for firmness and uniformity, guaranteeing customers receive premium-grade fruit.
To preserve freshness, the blueberries are transported via a fully sanitized, end-to-end cold-chain system from Peru to China. JD Logistics supports this with cold-chain delivery across over 300 cities, guaranteeing each blueberry arrives as fresh as when it was picked.
Since entering the imported blueberry market in 2018, JD Super has honed its supply chain expertise, reducing costs while improving quality. This direct-sourcing model has made Peruvian blueberries more affordable and popular, driving exponential sales growth on JD’s platform and turning an unfamiliar fruit into a household favorite in China. Peru’s blueberry industry has seen remarkable growth, with cultivation expanding from 80 hectares in 2012 to 20,500 hectares today, reflecting a 65% annual growth rate.
This partnership between JD Super and Camposol sets a new benchmark for global produce collaborations, delivering fresh, high-quality Peruvian blueberries to millions while fostering efficient, sustainable trade.
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Questions around this news
How many Peruvian blueberries does JD Super expect to purchase in 2025?
JD Super says it expects to purchase more than 1,000 tons of blueberries during the 2025 season. The release describes this as part of a direct-procurement partnership with Camposol, sourcing fruit from northern Peru. It also says the first shipment reached Shanghai on July 4.
How does the partnership check blueberry quality and preserve freshness?
The release says specialists at Camposol’s warehouses in Peru monitor product standards, while JD Super conducts online quality checks. The blueberries are assessed for firmness and uniformity, then moved through a sanitized cold-chain system from Peru to China. JD Logistics provides cold-chain delivery across more than 300 cities, according to the release.
What does direct procurement mean in a produce supply chain?
Direct procurement is a purchasing arrangement in which a buyer sources goods from a producer or supplier without relying on some intermediaries. In fresh produce, this can give the buyer closer coordination over sourcing, handling, and delivery. The exact structure and effects depend on the parties’ agreement and logistics network.
What is a cold chain for transporting fresh food?
A cold chain is a temperature-controlled system for storing and transporting perishable goods. Keeping products within appropriate temperature conditions through successive stages can help slow spoilage and preserve quality. It typically involves coordinated handling, storage, and transport rather than a single refrigerated vehicle or facility.
