August 22, 2024 -- JD Super, the supermarket division of JD Retail, alongside Feihe, China’s leading infant formula company, announced significant enhancements to their pioneering 28-day “farm-to-milk bottle” delivery service on August 19th in Beijing. These improvements include a new compensation policy to guarantee freshness for consumers.
This enhanced service ensures that if a customer purchases a Feihe product through JD’s app that is marked with the “28-day fresh delivery” label and discovers the production date exceeds 28 days, they are eligible to receive compensation equal to the amount of their purchase. This new policy underscores the companies’ commitment to superior product quality and transparency.
During the press conference, JD Super and Feihe also announced advancements in their logistics, achieving delivery time as fast as 10 days by optimizing warehousing and distribution processes. This pushes the envelope for the industry in terms of speed and ensures the freshness of infant formula.
At a glance
- Company
- JD Super and Feihe
- Announcement
- Partnership
- Location
- Beijing
Key figures
- Fresh-delivery period
- 28 days
- Fastest stated delivery time
- 10 days
- Year-over-year sales increase
- eightfold
- Average farm-to-bottle duration
- 22 days
People
- Sandy XuCEO of JD.com
Products and programs
The initiative, which began last August with Feihe’s Zhuorui product line, created an expedited supply chain that delivers freshly produced formula to consumers within 28 days. Since its inception, the service has been extended to include all of Feihe’s leading formulas, resulting in an eightfold sales increase year-over-year. Presently, the average duration from farm to bottle is only 22 days, optimizing the nutritional benefits and freshness for infants.
JD.com’s recent quarterly earnings report exhibited strong growth in its supermarket segment. CEO Sandy Xu emphasized that enhancing supply chain efficiency and focusing on customer experience are pivotal to JD’s strategy for sustained, high-quality growth.
The partnership between JD Super and Feihe demonstrates how innovative supply chain solutions can lead to both business growth and improved customer satisfaction in the competitive retail market.
If you detect any issues, problems, or errors in this press release content, kindly contact [email protected] to notify us (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). We will respond and rectify the situation in the next 8 hours.
Questions around this news
What compensation does the 28-day freshness policy offer?
Under the policy, a customer who buys a Feihe product through JD’s app with the “28-day fresh delivery” label may qualify if its production date is more than 28 days old. The release says eligible customers can receive compensation equal to the purchase amount; it does not describe additional eligibility steps.
How has the farm-to-bottle delivery service changed?
The companies said they improved warehousing and distribution processes, with delivery taking as little as 10 days. The service began with Feihe’s Zhuorui line and was later expanded to its leading formulas. The release also says the current average time from farm to bottle is 22 days.
What does a farm-to-bottle supply chain mean?
A farm-to-bottle supply chain describes the steps that move a product from agricultural production through processing, packaging and delivery to consumers. For dairy products, this can involve sourcing milk, making and packaging the product, storing it, and transporting it through distribution channels. The exact steps vary by product and producer.
What is infant formula?
Infant formula is a manufactured food designed to provide nutrition for babies when breast milk is unavailable or is not used. Products are formulated to meet infant nutritional needs and are generally sold as powders or ready-to-feed liquids. Preparation and storage instructions depend on the specific product.
