-- On October 20th, the first air-freighted batch of 2025 Chilean cherries arrived at Shanghai Port, marking the official start of the annual cherry consumption season in China. This timely delivery from the Southern Hemisphere allows consumers across the country to enjoy the season’s freshest produce.
As JD.com’s Singles’ Day Grand Promotion opens, JD Fresh, the fresh produce business under JD.com, initiated the nationwide pre-sale debut, giving customers the chance to reserve their share of this inaugural shipment. The premium cherries are now available for purchase through the JD.com app and our omnichannel supermarket 7FRESH app, delivering unparalleled freshness from orchard to table.
Freshly arrived 2025 Chilean cherries – premium quality, direct from Chile.
The Rise of “Quality-Price” in Consumer Preferences
Chilean cherries continue to gain popularity in the Chinese market, with growing consumer demand driven by the fruit’s superior taste and appeal. As e-commerce channels evolve, so do shopper expectations. Preferences have shifted from a focus solely on cost-effectiveness to “quality-price”, emphasizing high-quality products at competitive prices.
This trend underscores a key competitive differentiator for platforms like JD Fresh. We meet this demand through strategic partnerships with Chile’s leading cherry-producing regions, including a key collaboration with Garces Fruit, the country’s largest exporter. Our professional sourcing team ensures direct, large-scale procurement from the source, guaranteeing abundant supply and consistent fruit quality.
JD.com’s Supply Chain Mastery: Ensuring Freshness and Value
At the heart of our “quality-price” offering is JD’s supply chain capabilities, which seamlessly integrates procurement, warehousing, logistics, and delivery. This end-to-end system creates a direct pathway from Chilean orchards to Chinese households, minimizing transit time and preserving product integrity.
Key features include:
- Rigorous Quality Standards: Strict grading protocols prohibit mixing smaller fruits with premium sizes, ensuring every cherry meets customer expectations for size, ripeness, and flavor.
- Efficient Air Freight: In partnership with Garces Fruit, this shipment significantly reduces farm-to-fork time, maintaining the cherries’ signature freshness and crisp texture.
- Full Traceability: Visibility across the supply chain guarantees authenticity, safety, and reliability.
Industry observers highlight that JD.com’s advanced logistics not only accelerate delivery but also optimize sensory quality, delivering the vibrant color, sweetness, and crunch that define premium Chilean cherries.
The 2025-2026 Chilean cherry season is underway, and JD Fresh is committed to leveraging our Super Supply Chain to source global premium resources. This enables us to enhance fresh produce efficiency, offering customers greater variety, superior quality, and exceptional value.
