In brief
Integrity Solutions says it will publish “Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance,” written by company CEO Mike Esterday and Executive Partner Derek Roberts. The book is scheduled to arrive on February 6, 2024, in partnership with Page Two Books, and is available for pre-order, according to the announcement. The authors draw on their sales and coaching experience to offer guidance for salespeople and managers working in complex selling environments. The book addresses three areas: personal mindset, customer-facing skills, and coaching conversations. It includes examples, exercises, tips, and assessments. Esterday and Roberts say their aim is to emphasize the human aspects of selling and the salesperson’s role as a valued partner to customers.
Key takeaways
- Integrity Solutions announced a forthcoming book co-authored by CEO Mike Esterday and Executive Partner Derek Roberts.
- The book is scheduled for release on February 6, 2024, in partnership with Page Two Books.
- Its topics include mindset, customer conversations, and coaching for sales skills and motivation.
Nashville, TN – Integrity Solutions, a global leader in sales training and sales performance improvement, announces the upcoming release of “Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance,” co-authored by Integrity Solutions CEO Mike Esterday and Executive Partner Derek Roberts. “Listen to Sell” draws on the authors’ decades of industry […]
Nashville, TN, November 27, 2023 -- “Listen to Sell” draws on the authors’ decades of industry experience as sales experts and coaches to provide salespeople and their managers with an actionable plan and toolkit for building a new level of confidence and bringing purpose to their customer relationships. Designed to address the unique challenges of today’s complex selling environment, the book explores the conversations, mindset and skillset for success, helping people think differently about their role, break through plateaus and unleash their full potential.
Integrity Solutions, a global leader in sales training and sales performance improvement, announces the upcoming release of “Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance,” co-authored by Integrity Solutions CEO Mike Esterday and Executive Partner Derek Roberts.
“We wanted to write a book that celebrates sales as a profession and the salesperson as a respected, valued partner,” Esterday and Roberts say. “While the world of sales has grown much more complex, the secret to success lies in mastering the human elements—the universal people principles and behaviors that apply regardless of what is happening today, last year or ten years from now. Because in any selling environment, the most significant variable in your sales success is you.”
The book lays out principles of selling better with integrity, illuminated by examples and insights from the authors’ own experiences, along with tips, exercises and assessments that cover the three pivotal areas that influence sales success:
1. Mindset: Conversations with Yourself
2. Skillset: Conversations with Customers
3. Coaching Conversations for Skill and Will
Jack Zenger and Joe Folkman, co-founders of Zenger Folkman, have called Listen to Sell “a refreshingly different book about selling that elevates the role of sales to the level it deserves.” And Lisa Earle McLeod, author of Selling With Noble Purpose, says the book “spells out clearly why selling is about establishing your true purpose and unlocking your internal drivers.”
“Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance” will be officially released in partnership with Page Two Books on February 6, 2024, but is available for pre-order now. For a free preview of the book and additional information about bulk orders and speaker inquiries, visit the Listen to Sell website: https://www.integritysolutions.com/listen-to-sell/
About the Authors
Mike Esterday first discovered his talent for sales when he ranked number one out of 6,000 sales professionals in his first sales role, and then recruited and managed hundreds of salespeople. Forty years later, Esterday is a sought-after coach, speaker and leader in sales management and training. Esterday established multiple successful companies and is a founding partner and CEO of Integrity Solutions. A past board member of ISA- the global Association of Learning Providers- he is also a contributing member to the Forbes Business Council.
Derek Roberts has built, trained and coached sales teams and sales leaders for nearly thirty years. Although he is an executive coach, consultant and professional speaker, he is quick to identify himself first and foremost as a sales professional. An executive partner with Integrity Solutions since 1999, Roberts also owns the consulting and training firm Roberts Business Group, which sells and distributes Integrity Solutions’ products. In addition to “Listen to Sell,” Roberts is co-author of “Be a Mindsetter: The Essential Guide to Inspire, Influence and Impact Others.”
Source: https://thenewsfront.com/integrity-solutions-announces-forthcoming-new-book-listen-to-sell/
About the company: Integrity Solutions has spent decades creating and improving a unique learning process that translates knowledge and skills into real-world behaviors. Ron initially offered leadership courses.
Contact Info:
Name: Integrity Solutions
Organization: Integrity Solutions
Address: 1801 West End Avenue Suite 530
Nashville
TN 37203
United States
Phone: 615 3852 246
Website: https://www.integritysolutions.com/
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Questions around this news
What does Listen to Sell cover?
The book focuses on three areas the authors identify as influencing sales success: a salesperson’s mindset and self-talk, the skills used in conversations with customers, and coaching conversations that develop skill and will. It combines the authors’ sales experience with examples, tips, exercises, and assessments, and is intended for salespeople and their managers.
When was Listen to Sell scheduled for release, and who is publishing it?
The release announcement says the book was scheduled to be officially released on February 6, 2024, in partnership with Page Two Books. At the time of the November 27, 2023 announcement, readers could pre-order it. The announcement also points readers to the book’s website for a preview and information about bulk orders and speaker inquiries.
Who co-authored Listen to Sell?
The book was co-authored by Mike Esterday, Integrity Solutions’ CEO, and Derek Roberts, an executive partner with the company. The announcement describes Esterday as a sales coach, speaker, and leader in sales management and training. Roberts is described as a sales professional, executive coach, consultant, and speaker who has built and coached sales teams and leaders.
What is a coaching conversation in sales?
A coaching conversation is a focused discussion intended to help a salesperson improve how they work. It may involve identifying a challenge, reflecting on what happened, agreeing on a skill or behavior to practice, and reviewing progress. The emphasis is on supporting development through dialogue rather than simply giving instructions or evaluating results.
