Bangkok, Thailand, November 26, 2025 -- Indorama Ventures Public Company Limited, a global sustainable chemical company, represented by Ms. Naweensuda Krabuanrat, Global Head of CSR (left), has partnered with YoungHappy, Thailand’s leading senior lifestyle and digital engagement platform, led by Ms. Varissara Klipbua, CEO & Co-Founder (right), to officially launch a 21-day online challenge designed to empower more than 200 seniors nationwide through digital recycling education program while strengthening awareness of proper PET bottle recycling and plastic waste management.
The challenge features daily online activities adapted from Indorama Ventures’ Waste Hero Education Program, offering simple and practical guidance that seniors can easily apply in their daily routines. The initiative aims for at least 20% of participants to demonstrate measurable improvement in their recycling knowledge and behavior.
At a glance
- Company
- Indorama Ventures Public Company Limited
- Announcement
- Partnership
- Location
- Bangkok, Thailand
Key figures
- Challenge duration
- 21-day
- Target participants
- more than 200 seniors
- Target improvement in knowledge and behavior
- at least 20%
- Planned expanded initiative
- 2026
People
- Naweensuda KrabuanratGlobal Head of CSR
- Varissara KlipbuaCEO & Co-Founder of YoungHappy
Products and programs
Recognizing the important role the elderly population plays in shaping household habits, the program integrates digital engagement with hands-on recycling knowledge to make sustainability more accessible. This collaboration brings environmental education to seniors in an interactive and motivating format that encourages continuous participation — reinforcing the belief that seniors can be powerful agents of positive change. Insights from this pilot program will support the development of an expanded initiative in 2026, including efforts to increase PET bottle return rates and explore opportunities to scale the model across additional Asian markets.
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Questions around this news
What is the 21-Day Digital Recycling Challenge?
It is an online educational initiative created through a partnership between Indorama Ventures and YoungHappy. Daily activities adapted from Indorama Ventures’ Waste Hero Education Program are intended to give older adults practical guidance on recycling, with a focus on PET bottles and plastic waste management.
Who is the recycling challenge designed to reach, and what does it aim to achieve?
The program is designed for more than 200 seniors across Thailand. Its stated target is for at least 20% of participants to show measurable improvement in recycling knowledge and behavior. The initiative also seeks to help seniors bring recycling practices into their everyday routines and household habits.
What is PET, and why is it relevant to bottle recycling?
PET, or polyethylene terephthalate, is a lightweight plastic commonly used to make beverage bottles and food containers. It can be collected, sorted and processed into recycled material for use in new products. Proper sorting and recycling help keep PET bottles in material recovery systems rather than in general waste.
What are the plans for the program after the challenge?
The partners say insights from this pilot will inform development of an expanded initiative in 2026. Planned areas of work include efforts to increase PET bottle return rates and exploring whether the model could be extended to additional Asian markets.
Earlier from Indorama Ventures Public Company Limited
- Indorama Ventures and Indovinya Global Leaders Represent the Group at the Climate Action Innovation Zone in São Paulo
- Next step towards responsible fashion: Indorama Ventures launches deja™ Care for soft-skin applications
- Indorama Ventures and Bangkok Metropolitan Administration announces completion of Sustainable Plastic Waste Management Project Year 3
- Ready for low-carbon PET fibers: Indorama Ventures’ certified supply chain enables bio-based textiles at scale
- Indorama Ventures reaches 150 billion PET bottles recycling milestone, advancing circular economy across global operations
