Classic design entry model with advanced functions for shooting with ease! Comes in a design that stands out as a fashion item!
April 8, 2025 -- TOKYO, April 8, 2025 – FUJIFILM Corporation announces the launch of “instax mini 41™” (mini 41), a new entry model of the instax series of instant cameras, allowing users to enjoy on-the-spot photo printing. It will be available in Japan on April 17, 2025.
The mini 41 is an analog instant camera that enhances the design and features of the popular “instax mini 40™” (mini 40), known for its classic camera design that appeals to a wide range of users. While maintaining the mini 40's classic design, the mini 41 incorporates a sleek and stylish look with black and dark-toned silver as the base colors, accented with a touch of orange. This makes it an attractive fashion accessory as well.
The mini 41 features a “Close-up Mode” that prevents discrepancies between the viewfinder field and the actual printout area in close-ups. With enhanced “Automatic Light Adjustment”, the mini 41 automatically determines the correct exposure for a given scene, ensuring the best brightness for each shooting scene. These functions make it easy for anyone to capture beautifully clear and well-composed shots.
Coinciding with the launch of the mini 41, Fujifilm is releasing a color-matched camera case.
Fujifilm will continue to expand the world of the “instax™” instant photo system that allows people to enjoy on-the-spot photo printing.
mini 41’s key visual
1. Product name, release date and price
(1) Instant camera “instax mini 41™”
(2) Camera case for “instax mini 41™”
2. Main features of “instax mini 41™”
(1) Fashionable classic design
Featuring a stylish classic design with black and dark-toned silver as the base colors and an orange accent, mini 41 offers high fashion appeal. The lower part of the camera is finely textured for an easy grip, demonstrating careful attention to detail. This makes it not only a functional camera but also a fashionable accessory that can be easily carried around.
(2) “Automatic Light Adjustment” for attaining optimum exposure settings for any scenes
In brief
FUJIFILM Corporation announced the instax mini 41, an analog instant camera and new entry model in its instax lineup. The company says the camera will be available in Japan on April 17, 2025. It retains a classic camera-inspired design, with black and dark silver coloring and an orange accent. Its features include Automatic Light Adjustment, which adjusts shutter speed and flash output to lighting conditions, and Close-up Mode with viewfinder adjustment for close shots and selfies. Fujifilm is also releasing a color-matched camera case. The company says the mini 41 is intended to function both as a camera and a fashion accessory. Its launch promotion uses the tagline “develop your style.”
Key takeaways
- FUJIFILM Corporation announced the analog instax mini 41 instant camera.
- The company says the camera will be available in Japan on April 17, 2025.
- Automatic Light Adjustment and Close-up Mode are among the camera’s features.
- A color-matched camera case is also being released.
The “Automatic Light Adjustment” function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to given conditions. The camera can take photos optimally exposed to the main subject and the background in a variety of situations including bright outdoors, low-light indoors, close-ups and selfies.
Photo taken in a bright condition
Photo taken in low light
(3) “Close-up mode” for enjoying close-up shots and selfies easily
- Rotating the lens one step activates the “Close-up mode,” perfect for close-up shots and selfies. The quick access to this function ensures that users never miss a shutter chance.
- The mini 41 features the function of adjusting the viewfinder field of view to match the actual printout area in close-up shots (parallax adjustment). Users can easily enjoy close-up shots without having to shift the center point seen through the viewfinder.
- When taking a selfie, the “Selfie Mirror” beside the lens can be used to check the composition of a finished print while shooting.
With the "Close-up mode" turned on
No need to shift the center point seen through the viewfinder
With the "close-up mode" off
The center point tends to shift to the right compared to the viewfinder’s field of view
3. Promotion of “instax mini 41™”
The promotional tagline, “develop your style” expresses our hope that users will carry the mini 41 as a fashion accessory. The tagline is used online, on social media and at stores to communicate the appeal of the mini 41 to as many people as possible.
About the “instax™” entry model lineup
As an entry model of easy-to-use and beautifully capturing instant camera “instax™”, Fujifilm offers the charming and pop-design “instax mini 12™” alongside the fashion-forward classic design mini 41. These cameras are designed not only to print cherished moments instantly but also to serve as fashionable accessories. We have meticulously crafted the camera designs to ensure they can be enjoyed both functionally and as stylish items.
About the “instax™” brand
Since its original launch in 1998, the “instax™” series of instant cameras has embraced trends and evolving technologies with time and expanded its lineup to include not only analog instant cameras, but also hybrid instant cameras using digital technology, smartphone printers and palm-sized digital camera. The “instax™” continues to offer diverse ways to enjoy photography, broadening the user base in more than 100 countries.
- * instax, instax mini 41, instax mini 40 and instax mini 12 are registered trademarks or trademarks of FUJIFILM Corporation.
Product Images
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Questions around this news
When will the instax mini 41 be available?
The release says the instax mini 41 is scheduled to become available in Japan on April 17, 2025. It does not provide a price. Availability and other product details may change, according to the release, so readers can check with a nearby Fujifilm office for current information.
What features does the instax mini 41 offer?
The camera includes Automatic Light Adjustment, which senses ambient light and adjusts shutter speed and flash output. It also has a Close-up Mode for close-up photos and selfies, plus a viewfinder adjustment intended to better align what users see with the resulting print. Its design combines black and dark-toned silver with an orange accent.
How does the instax mini 41 help with close-up shots and selfies?
Rotating the lens one step activates Close-up Mode. The camera adjusts the viewfinder field to correspond with the print area, so users do not need to shift the center point they see when framing a close-up. A mirror beside the lens lets users check selfie composition while taking a picture.
How does an analog instant camera produce a photograph?
An analog instant camera exposes a sheet of light-sensitive film when a picture is taken. The film then undergoes a chemical process that develops the image inside or just outside the camera, producing a physical print without first transferring the image to a phone or computer.
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