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Cathay Community Flight 2024 takes over 180 students and mentors to the skies to experience the joy of flying

  • 3 min read
  • Cathay

In brief

Cathay says its 2024 Community Flight took more than 180 students and mentors on a 90-minute trip over Hong Kong aboard a retrofitted Boeing 777-300ER. Held on November 23, the flight concluded a series of activities supporting the Hong Kong SAR Government’s Strive and Rise Programme. The initiative seeks to help young people broaden their perspectives, build confidence and set future goals. Cathay Chief Customer and Commercial Officer Lavinia Lau hosted the event, with HKSAR Government Chief Secretary for Administration Eric Chan Kwok-ki as guest of honour. The company says its support has included 25 activities across two programme cohorts, reaching over 2,500 students and mentors through flights, aviation exploration days and visits to aviation facilities. Cathay also cited other youth development initiatives, including pilot training, internships and its Cathay Hackathon.

Key takeaways

  • Cathay’s 2024 Community Flight carried over 180 students and mentors on a 90-minute trip over Hong Kong.
  • The flight concluded activities supporting the HKSAR Government’s Strive and Rise Programme.
  • Cathay says it has organised 25 activities across two programme cohorts, involving more than 2,500 students and mentors.
  • The company also highlighted pilot training, aviation courses, internships and the Cathay Hackathon as youth initiatives.

Cathay’s continued support for the Hong Kong SAR Government’s Strive and Rise Programme culminates in a memorable flight over Hong Kong

November 26, 2024 -- Cathay Community Flight 2024


Cathay’s longstanding commitment to fostering youth development in Hong Kong was on full display on 23 November with the completion of its popular Cathay Community Flight 2024. Marking the culmination of a series of activities organised by Cathay in support of the Hong Kong SAR (HKSAR) Government’s Strive and Rise Programme, this year‘s Community Flight saw over 180 students and mentors soar through the skies over Hong Kong on a memorable 90-minute journey onboard the airline’s newly retrofitted Boeing 777-300ER aircraft.

This marks the second consecutive year in which Cathay has participated in the Government’s Strive and Rise Programme, which aims to help young people broaden their horizons, reinforce their self-confidence, develop a positive outlook on life, and set goals for the future.

The Cathay Community Flight 2024 was hosted by Cathay Chief Customer and Commercial Officer Lavinia Lau, with Chief Secretary for Administration of the HKSAR Government Eric Chan Kwok-ki as Guest of Honour.

Delivering a speech at the event, the Chief Secretary for Administration Eric Chan Kwok-ki said: “I would like to extend my heartfelt gratitude to Cathay for its staunch support of the Strive and Rise Programme. For the first and second cohorts of this initiative, Cathay has actively recruited mentors to help our young participants develop a positive outlook on life.

“Even more encouraging is that Cathay has organised 25 activities over these two cohorts, including Community Flights and a series of Aviation Exploration Days, offering more than 2,500 students and mentors the opportunity to take part in the community flights and visit Cathay’s facilities as well as those of the broader airport community, and to learn about how different roles within the aviation industry contribute to the city’s economic development. Not only does today’s Community Flight mark the annual grand finale of Cathay’s support for the Strive and Rise Programme, it is also a vivid embodiment of what I often tell the students, ‘Stand tall, look up and get ahead!’”

Chief Secretary for Administration of the HKSAR Government Eric Chan Kwok-ki extends a warm welcome to the students, mentors and volunteers onboard the Cathay Community Flight with a special inflight announcement.

Chief Secretary for Administration of the HKSAR Government Eric Chan Kwok-ki (second from left) and Cathay Chief Customer and Commercial Officer Lavinia Lau (second from right)distribute souvenirs to the students.

Cathay’s Lavinia Lau said: “With our deep roots in Hong Kong, Cathay is committed to enriching the community with a primary focus on youth development. Having renewed our support for the Strive and Rise Programme for a second year, we have been honoured to organise various activities, including an Aviation Exploration Day in February, to introduce students from disadvantaged backgrounds to the fascinating world of aviation and empower them to strive towards their future goals.

“Sharing the joy of flying with these students and their mentors today was truly special. For many, it was their first time onboard an aircraft, and witnessing their excitement as they got to experience our very latest cabin products while enjoying inflight dining and services was incredibly heartening.

“I would like to extend my heartfelt gratitude to the many Cathay volunteers, ground staff, and cockpit and cabin crew whose incredible efforts made this meaningful endeavour possible. I’m confident that this experience will go a long way towards inspiring our youth and making a difference in our society.”

Cathay Director People Patricia Hwang, who also serves as a Star Mentor for the Strive and Rise Programme in 2024, hosted an engaging sharing session with three students, hearing about their personal experiences and future aspirations.

Launched in 2007, the Cathay Community Flight is among a wide range of initiatives the airline champions to promote youth development. These include the I Can Fly programme, the Cadet Pilot Training Programme, training courses held in collaboration with the Vocational Training Council, various summer internship and graduate trainee programmes, and most recently, the Cathay Hackathon, which expanded into the wider Greater Bay Area for the first time this year.

For more information on Cathay’s community programmes, please visit www.cathaypacific.com/cx/en_HK/about-us/community-relations/community-programmes.html.

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At a glance

Company
Cathay
Announcement
Event
Location
Hong Kong

Key figures

Students and mentors on the 2024 flight
over 180
Flight duration
90-minute
Activities across two cohorts
25
Students and mentors reached across two cohorts
more than 2,500
Year of Cathay Community Flight launch
2007

People

  • Lavinia LauCathay Chief Customer and Commercial Officer
  • Eric Chan Kwok-kiChief Secretary for Administration of the HKSAR Government
  • Patricia HwangCathay Director People and Star Mentor for the Strive and Rise Programme in 2024

Products and programs

  • Cathay Community Flight 2024
  • Strive and Rise Programme
  • Aviation Exploration Days
  • I Can Fly programme
  • Cadet Pilot Training Programme
  • Cathay Hackathon

Earlier from Cathay

  1. Innovation takes flight beyond Hong Kong at the 7th annual Cathay Hackathon, with its Final Pitch held in Shenzhen
  2. Cathay celebrates record growth in its corporate programme to advance sustainable aviation fuel use
  3. Cathay welcomes initiatives in the Government’s Policy Address to further reinforce Hong Kong’s leading international aviation hub status
  4. Cathay I Can Fly programme 2024 empowers 300 graduates to soar towards their dreams
  5. Cathay unveils ‘Song of Cathay’, its new sonic branding that captures the love for travel and aviation
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