Kuala Lumpur, August 12, 2024 -- In a concerted effort to promote the importance of motorcycle maintenance and road safety among Malaysian riders, Berjaya Sompo Insurance Berhad ("Berjaya Sompo") has launched The Good Riders: MotoCheck campaign in partnership with iMotorbike. This initiative is designed to enhance motorcyclists’ safety on the road and underscore the importance of regular servicing.
In 2023, the Malaysia Road Transport Department (JPJ) recorded 6,344 fatalities in road accidents, with approximately 63% involving motorcycles. In response to these alarming statistics, Berjaya Sompo has introduced The Good Riders: MotoCheck campaign to address the alarming rate of fatal motorcycle accidents through education while emphasising the critical role of motorcycle maintenance.
The Good Riders is an initiative that reinforces Berjaya Sompo’s commitment to ensuring road safety for all by highlighting the significance of safe riding practices among motorcyclists in Malaysia. It is also part of The Good Policy, Berjaya Sompo’s Environmental, Social and Governance (ESG) initiative that has organically evolved from a foundational ESG commitment into a dynamic catalyst for change, serving as an inspirational call to action that resonates deeply with individuals and organisations alike, igniting a collective passion and urgency to drive meaningful impact towards a more sustainable, equitable, and better Malaysia.
At a glance
- Company
- Berjaya Sompo Insurance Berhad
- Announcement
- Partnership
- Location
- Kuala Lumpur, Malaysia
Key figures
- Malaysia road accident fatalities recorded in 2023
- 6,344
- Share of 2023 fatalities involving motorcycles
- approximately 63%
- Campaign redemption amount
- RM50
- Customer limit
- 250 customers
- Registration period
- 1 July to 31 July 2024
- Redemption period
- 1 August – 31 October 2024
People
- Tan Sek KeeChief Executive Officer of Berjaya Sompo
- Sharmeen LooiChief Marketing Officer of iMotorbike
Products and programs
"We believe that through Berjaya Sompo’s The Good Riders: MotoCheck campaign, we can educate riders on the importance of regular motorcycle maintenance and safe riding practices, ultimately reducing the number of road accidents involving motorcycles," said Mr Tan Sek Kee, Chief Executive Officer of Berjaya Sompo.
Ms Sharmeen Looi, Chief Marketing Officer of iMotorbike added, "Our partnership with Berjaya Sompo for The Good Riders: MotoCheck campaign reflects our shared commitment to enhancing road safety. By providing inspection for customers' motorcycles and oil change, riders can maintain their motorcycle in top condition while ensuring safety. We want to make sure everyone understands the importance of regular maintenance for the safety of all road users."
Campaign Details:
Registration Period: 1 July to 31 July 2024
Redemption Period: 1 August – 31 October 2024, 9AM – 10AM, Monday – Sunday (excluding Public Holidays)
How to Enrol:
- Download and sign up for the MySOMPO app. Fill in the form via the app to enrol.
- Redemption Location: iMotorbike HQ, Glenmarie
- Redemption Amount: RM50 (for engine oil replacement and bike maintenance only, additional costs to be borne by the customer)
- Exclusively for 250 customers only on a first-come, first-served basis
Verification: Participants must present their IC and driving licence, registered vehicle number (as per the submitted form), and the official email from Berjaya Sompo.
For more information on The Good Riders: MotoCheck campaign, please visit https://www.berjayasompo.com.my/good-riders-kempen-motocheck.
If you have any enquiries or require more information, please contact:
Samantha Onn, Manager
PR and Communications
Berjaya Sompo Insurance Berhad
H/P: +6018 – 272 7221
Email: [email protected]
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In brief
Berjaya Sompo Insurance Berhad says it has launched The Good Riders: MotoCheck, a motorcycle safety and maintenance campaign with iMotorbike in Malaysia. The company says the initiative aims to educate riders about regular servicing and safe riding. The release cites Malaysia’s 2023 road accident toll of 6,344 fatalities, approximately 63% of which involved motorcycles. Under the campaign, eligible participants can receive RM50 toward engine oil replacement and motorcycle maintenance at iMotorbike HQ in Glenmarie, with additional costs paid by customers. The offer is limited to 250 customers on a first-come, first-served basis. Registration ran from 1 July to 31 July 2024, and redemption is scheduled from 1 August through 31 October 2024, subject to the stated daily hours and public holiday exclusion.
Key takeaways
- Berjaya Sompo and iMotorbike launched a Malaysian campaign focused on motorcycle maintenance and road safety.
- The release cites 6,344 road accident fatalities in Malaysia in 2023, with approximately 63% involving motorcycles.
- The campaign offers RM50 toward engine oil replacement and motorcycle maintenance for up to 250 customers.
- Registration ran from 1 July to 31 July 2024; redemption runs from 1 August to 31 October 2024.
