AWC launches 'Cafe de Petal,' a European-Inspired Cafe with a Thai twist, transforming into a charming garland yard lobby lounge at Athenee Tower, reinforcing its position as a premier lifestyle and workplace destination

Bangkok, March 5, 2024 -- Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, launches 'Cafe de Petal,' a European-inspired cafe with a Thai twist at Athenee Tower, a Class A+ office building situated in the heart of Wireless Road, seamlessly connecting to The Athenee Hotel, a Luxury Collection Hotel, Bangkok. The cafe, developed under the 'Garland Yard,' creates a welcoming and blossoming ambiance in the lobby lounge, symbolizing the unique co-living space model within AWC’s affiliated commercial buildings. Cafe de Petal reinforces Athenee Tower as a premier luxurious lifestyle and workplace destination, elevating both the commercial and hospitality sectors, establishing a notable competitive edge in the market, and setting a new standard for Thailand’s real estate industry.

• Cafe de Petal, a welcoming lifestyle lobby lounge at Athenee Tower, contributes to AWC’s commitment to elevate the co-living space model within commercial buildings. It seamlessly connects Athenee Tower and The Athenee Hotel, a Luxury Collection Hotel, Bangkok, creating a tapestry of elevated experiences for consumers and tenants alike.
• Collaborating with The Athenee Hotel, a Luxury Collection Hotel, Bangkok, to curate a European-Thai fusion healthy menu, Cafe de Petal provides world-class hotel-level services, all-day cafe & bar along with a variety of versatile dining experiences from casual seating to private meetings.
• Inspired by the concept of "Garland Yard," divided into four zones - Summer Court, Jasmine Corral, Essential Arbor and Spring Orchard – Each with unique floral themes, reminiscent of the historical Kandhavas Palace, once the residence of Princess Valaya Alongkorn and her passion for floral arrangements.

Mrs. Wallapa Traisorat, President and CEO of Asset World Corp Public Company Limited (AWC) said, “The launch of Cafe de Petal aims to enhance the enchanting Athenee Tower and The Athenee Hotel, a Luxury Collection Hotel, Bangkok - a delightful journey into a floral haven nestled in the heart of Bangkok. Building on the integrated lifestyle concept at ‘The Empire’ in 2023, where we unveiled the 'Co-Living Collective: Empower Future’ experience, Cafe de Petal aligns with AWC's commitment to enhance the co-living space model in commercial buildings, delivering a seamless work-life integration experience. This development offers additional benefits through the “AWC Infinite Lifestyle” (AWI) and the ‘Pikul’ application that connect tenants and consumers to the entire network of AWC affiliated properties. The “Office-Home-Hotel-Retail” envisions a realm where seamless experiences converge between home, hotel, and office within the captivating ambiance of Athenee Tower. Here, guests savor culinary delights, office workers immerse themselves in joyous workspaces, and tenants can enjoy more convenient access to shared amenities.”

Cafe de Petal graces the forefront of Athenee Tower, seamlessly connected with The Athenee Hotel, a Luxury Collection Hotel, Bangkok. As guests take each step from the hotel to the tower, they embark on a journey of unique art experiences through the ‘Our Art Gallery’, showcasing pieces from local young artists. The 'Garland Yard' concept of Cafe de Petal draws inspiration from the historical origin of Athenee Tower and The Athenee Hotel, a Luxury Collection Hotel, Bangkok, originally known as the Kandhavas Palace, which served as the residence for Princess Valaya Alongkorn, a daughter of King Rama V. The princess, renowned for her fervor in floral arrangements and garland embroidery, inspires the concept of Cafe de Petal, reflecting her preference for the symbolic characteristics of petals and influencing the vibrant, colorful, and flower-filled ambiance.

Upon arriving at Cafe de Petal, guests will be embraced by a welcoming lifestyle lounge, offering an all-day experience. The cafe offers the hospitality service of a 5-star hotel, exemplified by The Athenee Hotel, a Luxury Collection Hotel, Bangkok. With an everyday menu offering a selection of European-inspired healthy foods with a Thai twist using local ingredients to create income for the communities, the savory highlights include Chiang Mai Toast, featuring northern Thai pork sausage, scrambled eggs, avocado, and crisp green leaves on toast; Green Tuna Bowl, a vibrant medley of organic red rice and green vegetables with a zesty lemon and ginger dressing; and the Red Curry Pizza, a Roman-style creation topped with free-range chicken and rich red curry flavors. The experience is enhanced with rose gold and gold cutlery paired with floral-form tableware.

Cafe de Petal serves as a co-living versatile space, combining a welcoming lounge and waiting area, cafe, bar, meeting space, multi-function private dining, and outdoor banquette. Embodying the inspiration of a 'Colorful Palette of Fresh Food on the Plate,' the cafe provides a delightful dining experience. This vibrancy is reflected in the four elegant zones, each characterized by a unique floral theme to immerse in a symphony of nature's beauty in the heart of Bangkok consisting of:

Summer Court (Pink and Old Rose) Welcoming guests with vibrant floral decorations, area rugs, and the incorporation of Pikul flower elements, creating a welcoming atmosphere. Jasmine Corral (Coral / Peach Orange) is scattered around the co-living area with the Communal Table, bar, the private space, and convertible meeting space. Essential Arbor (Navy Blue / Green). Navy blue herbs and spices, setting the mood and tone that complements the European cafe culture with a focus on health and well-being. Spring Orchard (Green). A semi-outdoor banquette terrace with lush greenery.

“The opening of Cafe de Petal will position Athenee Tower and The Athenee Hotel, a Luxury Collection Hotel, Bangkok as the premier luxurious lifestyle and workplace destination, seamlessly interconnecting commercial and hospitality spaces. This initiative not only enhances the appeal of this destination but also creates a competitive edge in the Phloen Chit and Wireless areas in Bangkok, contributing to the further promotion of Thailand as a world-class destination for global organizations and workforce as the concept of AWC Lifestyle and Workplace Destination,” Mrs. Wallapa concluded.

Cafe de Petal is open from 7:00 AM to 7:00 PM, Monday to Friday, and is situated at the Lobby Lounge on the ground level of Athenee Tower.

For contact information, please contact:
Telephone Number: +66 2650 8800
E-mail: [email protected]

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