SEPANG, December 5, 2023 -- *The all-in fare is for one-way travel only including airport tax, MAVCOM fee, fuel surcharge and other applicable fees. Terms and conditions apply.

AirAsia today reaffirms Kota Kinabalu as its second-largest hub in Malaysia with the launch of its new route connecting Kota Kinabalu to Seoul (Incheon), South Korea. With the addition of Seoul, AirAsia Malaysia (AK) will fly to a total of 18 routes with 282 flights weekly from/to Kota Kinabalu from March 2024 onwards.
The new route will commence operations on 4 March 2024 with daily frequencies, making it even easier for travellers to explore the captivating cultural attractions, scenic beauty, and culinary delights of both destinations with great value fares.
This announcement comes on the heels of an impressive surge in Korean tourists visiting Sabah. According to recent data, Sabah welcomed about 150,000 Korean tourists this year, signalling a significant increase in the number of Korean visitors to the state. In addition, Koreans have now become one of Sabah's top visitors, emphasising their growing interest in the state's natural beauty and unique cultural experiences.
At a glance
- Company
- AirAsia
- Announcement
- Expansion
- Location
- Kota Kinabalu, Malaysia
Key figures
- Promotional one-way fare from
- RM349
- Routes from/to Kota Kinabalu from March 2024
- 18
- Weekly flights from/to Kota Kinabalu from March 2024
- 282
- Korean tourists welcomed in Sabah this year
- about 150,000
People
- Riad AsmatAirAsia Malaysia CEO
Products and programs
AirAsia Malaysia CEO, Riad Asmat said: “We are thrilled to be the first Malaysian airline to connect Kota Kinabalu directly to Seoul. This route holds immense potential for both leisure and business travellers, offering them affordable access to two remarkable tourism destinations. The launch of this route also aligns with our vision of connecting communities across Asia, fostering economic growth, and enhancing regional integration.
“With this expansion, AirAsia further cements Kota Kinabalu as our second largest hub in Malaysia with nine domestic and nine international destinations, boosting the city's status as a vibrant aviation hub. The route launch is also poised to contribute significantly to the growth of tourism and trade in Kota Kinabalu and AirAsia is dedicated to expanding our network and making air travel more accessible to everyone.”
As part of the route launch, AirAsia is offering special promotional fares for travellers from Kota Kinabalu to Seoul with all-in* fares from RM349 one-way. The promotional fare is available for booking on airasia Superapp and the website starting today until 24 December 2023 for the travel period between 4 March and 26 October 2024.
Flight schedule between Kota Kinabalu (BKI) and Seoul - Incheon (ICN):

If you detect any issues, problems, or errors in this press release content, kindly contact [email protected] to notify us (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). We will respond and rectify the situation in the next 8 hours.
In brief
AirAsia says it will launch a direct route between Kota Kinabalu and Seoul-Incheon on 4 March 2024, with daily flights. The company describes Kota Kinabalu as its second-largest Malaysian hub and says AirAsia Malaysia will serve 18 routes from the city, with 282 weekly flights to and from Kota Kinabalu from March 2024. To mark the launch, AirAsia is offering one-way fares from RM349. The promotional booking window runs from the announcement date through 24 December 2023, for travel between 4 March and 26 October 2024. AirAsia Malaysia CEO Riad Asmat said the service is intended to serve leisure and business travellers and support tourism, trade and connections between the destinations. The release also cites about 150,000 Korean tourists visiting Sabah this year.
Key takeaways
- AirAsia plans daily service between Kota Kinabalu and Seoul-Incheon from 4 March 2024.
- AirAsia Malaysia says it will operate 18 routes and 282 weekly flights to and from Kota Kinabalu from March 2024.
- Promotional one-way fares start at RM349, with bookings available through 24 December 2023.
- The release cites about 150,000 Korean visitors to Sabah this year.
Earlier from AirAsia
- AirAsia launches special tribute livery for Sabah tourism icon Datuk Irene Benggon Charuruks
- AirAsia dominates the LCC categories at the World Travel Awards Grand Final 2023
- AirAsia celebrates its 22nd Birthday with 22% off all seats on all flights
- AirAsia adds over 5 million seats for flights between China, India and Malaysia in 2024
- AirAsia Announces Black Friday Sale ! Fares on sale from under AUD/NZ200* across the Tasman