At a glance
- Company
- AirAsia Rewards
- Announcement
- Partnership
- Location
- Kuala Lumpur
People
- Nicole TanHead of AirAsia Rewards
- John TeohChief Commercial Officer, Flying Baby Sdn. Bhd.
- Leong DiyaoHead of Co-brand & Regional Partnership, AirAsia Rewards
Products and programs
KUALA LUMPUR, February 19, 2025 -- AirAsia Rewards, the loyalty and rewards platform of Capital A has taken a significant step in expanding its offerings by introducing a plug-and-play loyalty solution for businesses, which aims to enable businesses especially SMEs streamline and enhance their rewards programs, fostering stronger customer engagement and retention.
Photo caption: (Left to right) John Teoh Chief Commercial Officer, Flying Baby Sdn. Bhd., the principle of MILK™ Baby Diapers and Leong Diyao, Head of Co-brand & Regional Partnership of AirAsia Rewards in the partnership signing ceremony took place in Kuala Lumpur.
MILK™ Baby Diapers, a fast-growing baby care brand in the region, is the first diaper brand to partner with AirAsia Rewards to leverage this solution. This partnership strengthens AirAsia Rewards’ position as a loyalty solutions partner by enabling businesses to streamline and enhance their rewards programs. The partnership enhances MILK’s commitment to providing exceptional value to parents while strengthening its position as an innovative disruptor in the baby care industry. It also expands redemption options and drives greater customer engagement within the AirAsia MOVE ecosystem.
Nicole Tan, Head of AirAsia Rewards commented, “We are thrilled to welcome MILK™ Baby Diapers as the baby diaper partner in our loyalty solutions program. This collaboration not only strengthens our position as a loyalty solutions provider but also underscores our commitment to supporting businesses small and big with innovative tools to enhance customer engagement. By joining the AirAsia Rewards ecosystem, MILK™ Baby Diapers can now offer their customers even greater value and convenience.
Through this partnership, MILK™ Baby Diapers’ customers can earn and redeem AirAsia points, making every purchase more rewarding. The integration is designed to be seamless and efficient, ensuring a smooth experience for both businesses and their customers. This launch marks AirAsia Rewards’ continuous efforts to onboard more businesses into its growing network.
“Partnering with AirAsia Rewards aligns perfectly with our mission to provide the best value and experience for our customers,” said John Teoh, Chief Commercial Officer from Flying Baby Sdn. Bhd, the principal of MILK™ Baby Diapers. “By integrating with the AirAsia MOVE app, we can now reward our loyal customers more effectively while reaching a broader audience within the vibrant AirAsia ecosystem.”
Loyalty and rewards programs have become essential for businesses to remain competitive in today’s market. With AirAsia Rewards offering a ready-to-deploy solution, SMEs can now access a powerful tool to boost customer retention and engagement. This partnership not only enhances the appeal of AirAsia Rewards but also reinforces its position as a leader in the loyalty ecosystem. Businesses who are interested to find out more about AirAsia Rewards’ loyalty solutions can reach out to [email protected].
For more information and updates regarding AirAsia Rewards, follow @airasiarewards and @airasiamove on Instagram.
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Questions around this news
What loyalty solution has AirAsia Rewards introduced for businesses?
AirAsia Rewards has introduced a ready-to-deploy loyalty solution intended to help businesses, particularly small and medium-sized enterprises, run rewards programs and support customer engagement and retention. The release describes it as plug-and-play and says businesses can contact AirAsia Rewards for more information about the offering.
How does the partnership with MILK™ Baby Diapers work?
MILK™ Baby Diapers is the first diaper brand to partner with AirAsia Rewards through the solution. According to the release, its customers can earn and redeem AirAsia points, with the integration taking place through the AirAsia MOVE app. The partnership is also intended to expand redemption options and customer engagement within that ecosystem.
What is a plug-and-play loyalty solution?
A plug-and-play loyalty solution is designed to let a business adopt a rewards program using an existing platform or set of tools, rather than building every component from scratch. The exact setup, integrations and customization vary by provider, but the aim is generally to simplify implementation for the business and participation for its customers.
What does SME mean in the context of a loyalty program?
SME stands for small or medium-sized enterprise. In this release, the term refers to businesses that the loyalty solution is intended to serve, alongside other businesses. SMEs may use loyalty programs to encourage repeat purchases and maintain customer relationships, though the specific needs and resources of each business can differ.
