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AirAsia continues to champion women in airline operations with launch of Moms-on-Duty kit

  • 3 min read
  • AirAsia

In brief

AirAsia says it is introducing a Moms-on-Duty kit for new mothers in operational jobs, alongside a nursing cover added to pilot and cabin crew uniforms. The kit includes a handbook with guidance on communicating needs for time and privacy to express breastmilk, and on finding internal health and nutrition support. A baby romper is also included. The initiative follows discussions with mothers in aviation roles about challenges such as limited pumping time and privacy during flights. AirAsia says the effort forms part of work to strengthen support for working mothers and increase women’s participation in operational positions. The company also cites existing support in Malaysia, including extended maternity leave and a childcare centre, and reports higher female representation in leadership, pilot and IT roles.

Key takeaways

  • AirAsia plans to provide the kit to new mothers in operational roles starting this year.
  • The set includes a nursing cover, a handbook and a baby romper.
  • The company says focus groups identified challenges around expressing breastmilk during flight duties.
  • AirAsia reports increased female representation in leadership, pilot and IT roles.

SEPANG, May 13, 2024 -- AirAsia Chief People Officer, Intan Shahira Mohd Shahru said, “Women who work in operational roles face unique challenges. They are required to work shifts in an unconventional work environment. The adjustment back to flying hours while juggling motherhood responsibilities can significantly impact their wellbeing, especially those who are still nursing. Since last year, we began looking into policies and practices that can ease their return to work.” 

To celebrate Mother’s Day, AirAsia today announced the addition of a new nursing cover to its signature uniforms for pilots and cabin crew. The cover is part of a Moms-on-Duty kit that the airlines will be providing to new mothers in operations starting this year. 

The uniform enhancement symbolically marks the launch of a new Diversity, Equity, and Inclusion (DEI) initiative at the airline to create stronger workplace policies in support of working mothers in operational roles. 

Among findings from focus group discussions conducted with Allstar mothers working as pilots and cabin crew include the limited time they have to express breastmilk before, during, or in-between flights as well as the lack of a private space on an aircraft. As a result, some have had no choice but to extend their maternity leave on an unpaid basis or to leave the profession altogether. Others have experienced uncomfortable looks either from guests or co-workers. 

Intan added, “This campaign is important for AirAsia to stand with our moms and say that it is normal to be a working mother. It is also a part of creating a safe and conducive work environment for our Allstars.”

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To address issues highlighted by the crew, the Moms-on-Duty Kit includes a handbook that provides working mothers with guidelines on items such as how to inform their co-workers when they require time and privacy to express breastmilk. The guide also includes references on how to seek in-house support on health and nutritional matters. An AirAsia baby romper completes the set as a gift to their newborn.   

Intan said “The introduction of the Moms-on-Duty Kit is part of a broader initiative for AirAsia to boost female participation in operational roles. AirAsia is committed to improving its policies and practices to boost women participation in operational roles. This includes enhancing the facilities and offices, as well as improving income security for pregnant pilots, cabin crews and engineers in line with global aviation best practices guidelines published by the International Civil Aviation Organization.”

In 2022, AirAsia extended maternity leave for all its staff in Malaysia from 60 days to 98 days. AirAsia opened a childcare centre at its headquarters, RedQ, in 2018. The centre accepts children from 11 months to 6 years and currently cares for 80 children of working Allstars. 

In its Sustainability Report 2023 published last week, AirAsia reported positive outcomes in its efforts to improve female participation in leadership and STEM roles. Its achievements included increasing the proportion of women occupying leadership positions to 32% from 24% the previous year. Female pilot representation also rose to 7% from 6.6% and women in IT roles to 23.9% from 17.7% in 2022. 

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At a glance

Company
AirAsia
Announcement
Product
Location
Sepang

Key figures

Maternity leave in Malaysia, extended from
60 days
Maternity leave in Malaysia, extended to
98 days
Children currently cared for at the RedQ childcare centre
80
Women in leadership positions
32%, from 24% the previous year
Female pilot representation
7%, from 6.6%
Women in IT roles
23.9%, from 17.7% in 2022

People

  • Intan Shahira Mohd ShahruAirAsia Chief People Officer

Products and programs

  • Moms-on-Duty kit
  • Nursing cover
  • Handbook for working mothers
  • AirAsia baby romper

Earlier from AirAsia

  1. AirAsia continues to support FLYsiswa to fly students home with affordable fares
  2. AirAsia Connects India's First UNESCO City - Ahmedabad, to Kuala Lumpur
  3. AirAsia Cambodia heralds a new chapter for Cambodian travel and Asean integration
  4. AirAsia expands in India with two brand new routes to Kozhikode and Guwahati with FREE* Seats
  5. AirAsia announces flight cancellations to/from East Malaysia due to safety concerns from Mount Ruang eruption
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