At a glance
- Company
- AirAsia
- Announcement
- Expansion
- Location
- Kota Kinabalu
Key figures
- Outbound inaugural flight passenger load
- 100 percent
- Return inaugural flight passenger load
- more than 90 percent
- Weekly flights
- three flights weekly
- AirAsia international routes serving Sabah
- eleventh
- Increase in tourist arrivals from China, 2022 to 2023
- 1,119%
- Government goal for tourists from China
- five million
People
- Julinus Jeffrey JimitCEO of Sabah Tourism Board
- Datuk Christina LiewSabah Minister of Tourism, Culture and Environment
- Bo LingamGroup CEO of AirAsia Aviation Group
Products and programs
KOTA KINABALU, February 21, 2024 -- In conjunction with the auspicious Lunar New Year, AirAsia celebrated its inaugural flight from Kota Kinabalu to Shanghai with a 100 percent passenger load, continuing to soar high in the prosperous Year of the Dragon.
Photo credit: Sabah Tourism Board (STB)
The inaugural flight AK1516 departed from Kota Kinabalu International Airport at 9:30PM on 20 February 2024 and landed at Shanghai Pudong International Airport at 2:00AM (local time) on 21 February 2024.
On the return flight, the airline also welcomed the inaugural flight AK1517 from Shanghai to Kota Kinabalu with more than 90 percent load. Together with Julinus Jeffrey Jimit, CEO of Sabah Tourism Board, the aircraft was greeted with a celebratory water salute on arrival.
Datuk Christina Liew, Sabah Minister of Tourism, Culture and Environment said: “We are thrilled to welcome AirAsia’s inaugural flight from Shanghai today. It is heartening to know that this is the eleventh international route that the airline operates to Sabah with three flights weekly. We truly appreciate AirAsia’s efforts in continuously boosting tourism opportunities in the state, especially from the fast-growing Chinese market. As the airline with the most routes flying in and out of Sabah, AirAsia has been instrumental in providing affordable travel for all and providing a welcome boost to our economy with many spin-off effects including job creation.
“Sabah Tourism Board (STB) saw an incredible increase of 1,119% in tourist arrivals from China between 2022 and 2023. The continuous commitment by AirAsia to launch new routes and grow its services delivers significant tourism and economic opportunities between Malaysia and China. This is a great start to the auspicious Year of the Dragon in the Chinese Lunar New Year.”
Bo Lingam, Group CEO of AirAsia Aviation Group said: “We are pleased to celebrate the inauguration of our services connecting Kota Kinabalu and Shanghai. As China's largest foreign low-cost carrier, we recognise this route's immense potential. It comes at a perfect time, coinciding with a surge in tourism during the Chinese New Year and Spring Festival, and following the ongoing visa-free initiative between both nations. Our services to China are continuing to grow in line with strong demand. This additional new route serves as a significant opportunity for us to support the Malaysian government’s ambition of attracting five million tourists from China.
“We are confident this new route will prove popular and are encouraged to share that our inaugural flight recorded full passenger occupancy, demonstrating the strong early demand and enthusiasm for this new service. We look forward to continuing to facilitate even more affordable connectivity between the two popular destinations in the future.”
Operated by AirAsia Malaysia (AK), Shanghai is the sixth destination in Mainland China accessible from Kota Kinabalu, following Hangzhou, Guangzhou, Shenzhen, Beijing, and Wuhan.
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In brief
AirAsia marked the launch of its Kota Kinabalu–Shanghai service on February 20, with flight AK1516 arriving in Shanghai on February 21. The company reported a 100 percent passenger load on the inaugural outbound flight and more than 90 percent on the return service. The route operates three flights weekly and is AirAsia’s eleventh international route serving Sabah, according to Sabah’s tourism minister. AirAsia Aviation Group CEO Bo Lingam said the service adds connectivity between Malaysia and China and supports the Malaysian government’s goal of attracting five million tourists from China. The release also cites Sabah Tourism Board figures showing tourist arrivals from China rose 1,119% between 2022 and 2023. Shanghai is the sixth destination in Mainland China served from Kota Kinabalu by AirAsia Malaysia.
Key takeaways
- AirAsia launched its Kota Kinabalu–Shanghai route, with the inaugural outbound flight recording a 100 percent passenger load.
- The return inaugural flight carried more than 90 percent of its passenger capacity, the company said.
- The service operates three flights weekly and is AirAsia’s eleventh international route serving Sabah.
- Sabah Tourism Board reported a 1,119% increase in arrivals from China between 2022 and 2023.
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